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Association Brain Food: 2.9.24

Reid All About it

You can add magazines and websites too, which is how I found the Cook’s recipe. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. Have additional questions? It’s harder, but possible.

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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

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Association Brain Food Weekly: 7.30.21

Reid All About it

How to Use Your Member Engagement Scores. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. More info/register. Host: Meetings Today. Wed 8/4 at 3 p.m. –

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Membership Hack: Fitness Challenge

Associations Now

The tax preparation season is an extremely busy time of year for accountants, which is why the Massachusetts Society of CPAs (MSCPA) created a challenge designed to keep members engaged, active, and healthy. We also encourage members to share photos with us to post on social media, in our weekly newsletters, and our magazine.”.

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The communications struggle continues

Aaron Wolowiec

Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition. Update senior staff about each of your tech solutions’ revenue generation and member engagement metrics.