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How to boost non-dues revenue through sponsorships and advertising

Aptify

Because your website is an important tool for recruiting new members , be sure to protect your professional image by soliciting ads from companies that are relevant to your members. Advertising and premium publications – Does your organization send out publications, such as an email newsletter or a magazine?

Revenue 72
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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. Membership Recruitment Campaign IPC; IPC Membership Recruitment Campaign. Print Magazine. E-Newsletter.

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Membership Marketing on a Shoestring

Thanks For Playing

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction. If you don’t know, FIND OUT!

Marketing 150
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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My first bit of advice is, don’t treat recruiting these experts casually. That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again.

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Are you complacement?

Optimist Consulting

I was interested to read about a relatively new (well 4 years old) membership organisation, the Society of Digital Agencies being discussed on the Drum recently, a marketing and social media magazine and site. Following that article, a few days later I saw that a new organisation has been established – the Internet Association.

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Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. What could your stories be about?