Association Success

JULY 16, 2020

Still, it takes energy and strategy to curate content well. with each tool to create smarter email newsletters. Curated content includes links to articles, videos and other online content, and can be shared through multiple marketing channels, including an email newsletter, social media pages and a company blog.

Tools 122

Tools Content Marketing Newsletter 122

Ungrated

JUNE 23, 2021

Part of that mission includes publishing amazing resources, best practices, and solutions through our blogs, newsletters, magazine, and digital channels. magazine, accepted a silver award in best magazine feature article design for “ Open and Shut ” from the July/August 2020 issue (pictured at left).

Resources 52

Resources Newsletter Texas Association Management 52

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. Curated reading lists are the best, right? Credentialing support. Letting Go!

LMS 256

LMS Revenue Arlington Education 256

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. you guessed it.

Communications 223

Communications Survey Social Media Revenue 223

.orgSource

MARCH 18, 2024

Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website. For example, consider HEVI.

Industry 64

Industry Marketing Social Media New Jersey 64

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. Online communications, including newsletters, apps and websites, are increasingly popular with members today because they allow access to timely information right at members’ fingertips.

Communications 68

Communications Newsletter Directory Tips 68

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 64

Newsletter Communications Press Release Social Media 64

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. Launching ongoing or limited run newsletters that curate industry news and insights. MORE: 4 trends to adopt for an effective membership strategy. How does your organization publish content?

Technology 78

Technology Newsletter Content Tools 78

EventMobi: Association Events

AUGUST 11, 2023

Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Members-only spaces. Member benefit page. Sponsor placements.

Examples 130

Examples Directory Software Video 130

ISAE

SEPTEMBER 7, 2023

Not only can a team of professionals help you find weaknesses in your current strategy, but they can also use their resources and connections to boost a new plan. You'll also be able to choose which areas you want to focus on with your strategy, which would be much more difficult with a limited in-house team.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Association Adviser

FEBRUARY 26, 2018

Think about ways you can introduce readers of your eNewsletter to your magazine or readers of your magazine to your website. Do you have copies of your magazine available at events for young professionals? A lot of work goes into the articles that fill your magazines, enewsletters, websites and more.

Charlotte 131

Charlotte Indiana Communications millennials 131

Association Adviser

JANUARY 24, 2019

It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. Establish performance metrics and track them over time.

Communications 62

Communications Content Newsletter Directory 62

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. By using this strategy, members can read succinct, yet detailed briefings of each article with the option to click a link to read the full article. The Benefits of eNewsletter Briefings.

Newsletter 76

Newsletter Social Media Communications New York 76

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 85

Conference millennials Social Media Newsletter 85

MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively.

Marketing 52

Marketing Social Media Directory Video 52

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. In the paid program, you drill down on strategies and tactics, and provide context and resources. Why content marketing is effective. Paid content is more specific and advanced.

Content 150

Content Marketing Education Course 150

Associations Live

OCTOBER 21, 2013

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy? Creating a digital strategy for non-profits is a four-step process: 1. Here are some highlights from our meeting.

Communications 40

Communications Strategy Social Media Newsletter 40

Associations Now

AUGUST 4, 2015

The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice. API doesn’t throw a ton of resources at the newsletter, but it’s designed to work effectively within those limitations.

Content 40

Content Strategy Maryland Newsletter 40

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. you guessed it.

Communications 100

Communications Survey Social Media Revenue 100

Ungrated

SEPTEMBER 17, 2021

Our next step is to convene a member-driven diversity, equity, and inclusion working group to develop a strategy for CAI, its affiliated organizations and chapters, and the community association housing model. However, we know there is more we can do to benefit our communities and our members.

Newsletter 94

Newsletter Certificate Washington Resources 94

AssociationChat

NOVEMBER 12, 2020

At the start of our strategy session, we agreed to focus on the big picture and stay out of the weeds. Web: facilitatebetter.com Twitter: @JeffreyCufaude Newsletter: facilitatebetter.substack.com YouTube: [link]. I wonder if we’ve started to stray from that commitment.”. Use respectful, non-judgmental language.

Review 121

Review Newsletter Conference Committee 121

Trade Association CEO Blog

FEBRUARY 12, 2011

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more.

Newsletter 28

Newsletter Michigan Communications Education 28

Forj

AUGUST 7, 2017

Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today. It is a good idea, however, to use a mixture of online and off-line strategies when marketing events and classes to association members. Go off-line, too. Network, network, network!

Course 98

Course Tips Marketing Class 98

Principled Innovation

SEPTEMBER 13, 2012

Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. Blog once the current month’s issue of the newsletter is released. Serious Questions newsletter, please subscribe today. Serious Questions newsletter.

Newsletter 100

Newsletter Innovation Resources Communications 100

SCD Group

APRIL 17, 2014

Membership services Conference programming Newsletters and magazines If you haven’t changed in a long time (2 years), maybe you need to refresh before your members think you are old and stodgy. “We’re just moving items to refresh the look and help customers find them.” Interesting, isn’t it?

Strategy 40

Strategy Newsletter Products Marketing 40

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Newsletter/magazine articles. Content treasurers may take many forms. Following is a partial list: Guest bloggers/journalists.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

JANUARY 25, 2019

Here are some ideas to help you get to know your members and get their attention – and help your communications strategies become more streamlined and effective. A comparison of a “before” newsletter and “current” one shows that total opens nearly doubled, which equates to thousands more opening the enewsletter every week. Its effect?

Communications 63

Communications Social Media Newsletter Survey 63

Association Adviser

DECEMBER 17, 2013

Publisher’s Statements Show Magazines With Digital Editions Have Something to Celebrate. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meagan Rockett. Deirdre Reid.

Directory 60

Directory Texas Newsletter Social Media 60

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Finally, don’t forget to create an annual content strategy.

Directory 63

Directory Communications Content Survey 63

Association Adviser

JUNE 17, 2014

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Directory 60

Directory Newsletter Revenue Communications 60

Association Adviser

JANUARY 20, 2014

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Directory 60

Directory Texas Newsletter America 60

Association Adviser

JUNE 18, 2013

BtoB Magazine. There are practically as many strategies for driving leads on the Internet as there are Internet users, but one tried and true method is to get your website in front of a large number of qualified visitors. Does your association have a magazine, newsletter, directory or website in need of revival?

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

BtoB Magazine. There are practically as many strategies for driving leads on the Internet as there are Internet users, but one tried and true method is to get your website in front of a large number of qualified visitors. Does your association have a magazine, newsletter, directory or website in need of revival?

Directory 60

Directory Florida Newsletter Revenue 60

Higher Logic

OCTOBER 25, 2017

Use what you learn to improve each strategy so you’re consistently bringing in more income. Advertising or sponsored articles in your print magazine or e-newsletter. Go through this process with all your top non-dues revenue streams, finding your top sources of non-sbscription revenue and brainstorming ways to improve them.

Revenue 159

Revenue Tips Social Media Newsletter 159