Associations Now

MARCH 23, 2017

Here are some tips on how to make digital advertising supplements both an educational benefit to your members and a nondues revenue generator for your association. I graduated from college with a degree in magazine journalism right before the Great Recession shook up the publishing world.

Revenue 72

Revenue Content Guidelines Education 72

Velvet Chainsaw

MARCH 15, 2023

Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019. Price increases. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.

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Revenue St. Louis Price Cost 60

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Success

MAY 21, 2019

As shown in the chart: Company A is a strong supporter of our association’s products by being a regular advertiser in our magazine and exhibitor at our convention. Perhaps, bundling a sponsorship with web ads at a package price to increase the company’s exposure at the convention would provide the added value this client needs.

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Case Study Marketing Price Products 103

Association Success

JULY 16, 2020

Price: Free. Use the platform to build magazines with curated links clustered around a specific topic or interest, including your blog posts and other original content. Make your magazines public and share them on social media and elsewhere. Make your magazines public and share them on social media and elsewhere.

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Tools Content Marketing Newsletter 122

WBT Systems

SEPTEMBER 13, 2016

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Generate Revenue from Education Content and Events. This helps the association to reach a wider audience online and generate incremental revenue from education.

Education 150

Education Certificate LMS Learning Management System 150

Associations Now

OCTOBER 20, 2019

When the American Astronomical Society had a chance to acquire a magazine earlier this year, the price tag was hefty. AAS had had its eye on the magazine for a while, having heard its owner was in financial trouble; with the bankruptcy, it had the chance to own the magazine relatively affordably.

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Price Committee Content Revenue 66

Reid All About it

SEPTEMBER 1, 2023

Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. How AANP Gained Over 1,500 Members and $200K in Revenue Hear how AANP shifted its thinking about how to approach individuals for member acquisition and win-backs. Hear association colleagues share tips and tactics they use to respond to negative feedback and objections.

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Revenue Survey Education Strategy 227

Reid All About it

APRIL 23, 2021

Event Revenue and Sponsorship ROI. Virtual, live and hybrid events present unique opportunities and challenges when it comes to ticket pricing strategies, sponsorship tiers & benefits, and more. Shawn Zeller, Editor of CQ Magazine, CQ Roll Call. Boost Membership and Non-Dues Revenue By Becoming a Career Hub.

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Revenue Strategy Content Education 370

Velvet Chainsaw

MAY 25, 2023

At the same time, event planners have never had more organizational pressure to deliver meetings with increased attendance, revenue, and resulting net income. Financial considerations — In your agreements, negotiate a timeframe for locking in pricing and a maximum annual increase. Better yet, become their favorite client.

Maine 52

Maine Project Price Team 52

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Member benefit page.

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Examples Directory Software Video 130

Velvet Chainsaw

APRIL 13, 2020

hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and Tourism Economics on March 31. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. From Recovery to Reform.

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Revenue Conference Price Marketing 106

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Revenue and Pricing Strategies for Virtual Events. Tue 7/14 at 12 p.m.

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Montana Content Price Strategy 365

Nimble AMS

JULY 3, 2019

Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world.

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How To Revenue Products Software 60

MemberClicks

JULY 12, 2022

While there are multiple ways to attract and retain members, one approach is to revise your pricing model. Members select a package that meets their specific engagement needs or requirements — and, as the name implies, different packages have different pricing. What are other types of membership models? Fair share model.

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How To Directory Price Columbus 52

Association Success

MAY 27, 2019

There are a number of CRM systems available, at a variety of prices and functions. The company offers a number of pricing options and a full program of customer support. This is not a complete list and there are other companies offering a full range of products at varying prices.

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Price System Email Marketing Tools 60

Spark Consulting

NOVEMBER 20, 2017

The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate). Members contribute to the good of your association and the profession or industry you serve in all kinds of ways that have no price tag attached to them.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Aaron Wolowiec

JUNE 16, 2015

Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space. Here are five tips for growing your event sponsorship revenue. Combine innovative ideas with unique sponsorship opportunities to create new sponsorship revenue streams.

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Price Revenue Discount Newsletter 100

Higher Logic

FEBRUARY 14, 2017

You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Why is an online community better than a conference or a members-only magazine? Event registration and other non-dues revenue streams. It’s perfect. Gather the Hard Data.

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Strategy How To Software Team 168

Idea Architects

FEBRUARY 26, 2010

The print publication industry is indeed facing any challenges: declining ad revenues, free content online, increased competition for eyeballs, and many more. That doesn't mean pricing decisions should be made out of desperation. I just received my renewal notice for TIME magazine. The two-year rate amounts to 22.3 cents/issue.

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Price New York Revenue Cost 60

Reid All About it

OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. James Lancaster, Editor, AMI Magazine.

Indiana 221

Indiana Review Education Conference 221

Association Adviser

JANUARY 16, 2013

Pricing for Engagement: Recap of the Three-Part Series in MPI’s One+. This blog post summarizes McIlwraith’s three-part series about pricing for member benefits and meetings that appeared in One+ Magazine. She recommends associations use pricing as a gateway for engagement, rather than as a barrier.

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Directory Texas Price Newsletter 60

Associations Now

SEPTEMBER 16, 2019

But if your digital publication is reliant on ad revenue, you might want to hold off. Simply put, if an association creates a magazine or website, often it’s niche, which may lend itself to a paywall. The loss of pageviews can cost publishers more lost advertising revenue than they earn from new subscribers.

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Revenue New York Discount Content 58

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Jacqualine Price Osafo, MBA, CAE, Vice President of Membership at the American Health Information Management Association.

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San Jose Email Marketing Tools Strategy 369

Association Adviser

NOVEMBER 21, 2016

Oil well drilling is the main economic driver in Alberta, so members of the Alberta Chamber of Resources (ACR) were already significantly impacted by the worldwide drop in oil prices. Likewise, an economic downturn might be just the push you needed to launch a a magazine microsite.

Case Study 60

Case Study Directory Cost Revenue 60

Velvet Chainsaw

JULY 31, 2015

Do you have the right registration pricing strategy (aka revenue management)? Plot your and a competitors’ early, standard, and late prices. Create a graph with the number of days prior to conference start date on the x-axis and full conference member price on the y-axis. Are competitors’ pricing strategies (i.e.,

Conference 40

Conference Price Revenue Strategy 40

Velvet Chainsaw

OCTOBER 14, 2015

Lots of conference organizers want a magic formula for pricing sponsorships. To grow this critical revenue line, sponsorship seekers must do the following: Earn a high concentration of participants who have influence on deal making or purchases. Four Common Sponsorship Pricing Models. Pricing Intangibles. Market-Based.

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Price Discount Cost Conference 40

Associations Now

NOVEMBER 18, 2015

The American Medical Association this week called for Congress to ban pharmaceutical advertising, arguing it hurt consumers and increased drug prices. The American Medical Association (AMA), however, wonders if this practice—and the billions of dollars in revenue spent on the those ads—might be doing more harm than good to the public.

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Price America Washington Industry 40

Associations Now

FEBRUARY 7, 2014

For those teetering … Thinking of making some sort of change to your magazine’s current structure? The group remains committed to Air Force Magazine —it just plans to offer a cheaper membership option for those who prefer to read it online. Ultimately, he says, it comes down to membership. A Challenging Period.

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Press Release Discount Price Revenue 40

GrowthZone

JUNE 20, 2017

There on the top shelf, is a vintage of wine that recently scored 100 points in Wine Spectator magazine. He and his wife are hosting friends for dinner and he is looking for a reasonably priced table wine. Recommend ways to generate more revenue, cut costs, manage their time, or stay out of trouble with the tax man.

Social Media 60

Social Media Video Price Maine 60

Membership Marketing

JANUARY 10, 2018

The letter and email can be personalized to highlight how the changes will impact the member as an individual or company by noting new dues prices, benefits, and operations. Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures.

Communications 56

Communications How To Recruiting Recruitment 56

Association Adviser

NOVEMBER 13, 2018

Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. Visit CallFire or EZTexting to get a better idea of what text messaging platforms offer and at what price. This is definitely something to consider.

Member Engagement 60

Member Engagement Survey Social Media Revenue 60

Association Adviser

DECEMBER 14, 2018

There are non-scary ways to embrace technology to better engage with your members and to maximize non-dues revenue for your association. Ever read a recipe in a print magazine and then gone online to watch a video of someone making that same recipe? The courage to broach new tech means the courage to earn more non-dues revenue.

Technology 66

Technology Revenue Content Social Media 66

Associations Now

DECEMBER 3, 2014

Plus: The Netflix model meets traditional magazines. LMS vs. Both systems can address an organization’s educational needs and can provide associations with new sources of nondues revenue from members and nonmembers alike. (ht If you’re stumbling over two of the biggest acronyms in e-learning, you’re in luck.

LMS 40

LMS Social Media Learning Management System System 40

Associations Now

SEPTEMBER 26, 2013

The requested three-cent price hike for first-class postage is relatively minor for consumers, but the pain would come in the form of higher mass-mail and periodical rates, say associations and industry groups whose members would take the hit. . Among the loudest voices speaking out against the rate increase is the magazine industry.

United States 40

United States Proposal Price Press Release 40