GrowthZone

MAY 28, 2019

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects.

Minnesota 121

Minnesota Certificate Recruiting Recruitment 121

GrowthZone

MAY 21, 2019

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. This, in turn, increases recruitment and retention numbers. Increase member participation when conducting member surveys. with a simple three-step process. >>

Minnesota 122

Minnesota millennials Committee Recruiting 122

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. in fact, I managed a lot of recruitment efforts like this.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Aptify

FEBRUARY 28, 2022

Because your website is an important tool for recruiting new members , be sure to protect your professional image by soliciting ads from companies that are relevant to your members. Advertising and premium publications – Does your organization send out publications, such as an email newsletter or a magazine?

Revenue 72

Revenue How To Recruiting Recruitment 72

YourMembership

DECEMBER 27, 2012

This post isn’t a Cosmo magazine fluff piece about pouty smiles and the like. It focuses on attracting people in the sense of being more enjoyable to be around.

Recruiting 150

Recruiting Recruitment Member Engagement Organization 150

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Spark Consulting

FEBRUARY 25, 2016

People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. We value getting articles written for free for our magazine, so we give it a high score. People talked about scoring systems. Spot it yet?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Associations Now

MARCH 26, 2019

Whether your association has a global presence or is looking to expand internationally, you’ll need a strategy to recruit, retain, and engage members who will likely have different needs and backgrounds than members in your home country. Have you had success recruiting international members? What strategies or tactics work best?

Recruiting 109

Recruiting Recruitment Discount America 109

AssociationChat

APRIL 10, 2020

E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine. Membership Recruitment Campaign IPC; IPC Membership Recruitment Campaign. Print Magazine. American Optometric Association; Member print magazine (AOA Focus) redesign re-imagined. Digital Content. E-Newsletter.

Newsletter 52

Newsletter Austin America Committee 52

Thanks For Playing

OCTOBER 16, 2012

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction. If you don’t know, FIND OUT! Customer Service!

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Association Adviser

AUGUST 1, 2016

Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Recruit new members and staff. Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text?

Tools 60

Tools Content Marketing Recruiting 60

Spark Consulting

JANUARY 6, 2015

While recruitment is like dating, retention is like getting – and staying – married. We want the members to give us their money and their time and their attention, but we don’t give anything meaningful back (a subscription to your magazine is not a meaningful relationship).

Recruiting 150

Recruiting Recruitment Team Resources 150

Thanks For Playing

JANUARY 24, 2013

People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. We value getting articles written for free for our magazine, so we give it a high score. People talked about scoring systems. Spot it yet?

Committee 150

Committee Association Value Recruiting Recruitment 150

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 63

Newsletter Communications Press Release Social Media 63

GrowthZone

AUGUST 2, 2022

The “Why Join A Chamber” video, posted on social media and emailed to the Zionsville Chamber’s general membership and prospects, serves as a recruitment and retention tool to help people better understand the organization. Video | Zionsville Chamber of Commerce – BEST OF SHOW. million by the end of 2021.

Communications 78

Communications Directory Social Media Massachusetts 78

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My first bit of advice is, don’t treat recruiting these experts casually. That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again.

Leadership 88

Leadership Social Media Case Study Industry 88

Velvet Chainsaw

JANUARY 14, 2020

Recruiting or selecting industry presenters who will draw a crowd. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. While this notion may seem a bit extreme, conference education systems need increased accountability, which in turn leads to a competitive advantage.

Tips 96

Tips FAQ Committee Video 96

Optimist Consulting

SEPTEMBER 26, 2012

I was interested to read about a relatively new (well 4 years old) membership organisation, the Society of Digital Agencies being discussed on the Drum recently, a marketing and social media magazine and site. Following that article, a few days later I saw that a new organisation has been established – the Internet Association.

Recruiting 100

Recruiting Recruitment Newsletter Social Media 100

CMA Solutions

NOVEMBER 17, 2022

In addition, magazines and catalogs that are very visual are also being heralded all over again. For example, when the New Jersey State Nurses Association needed help recruiting more nurses to fight the pandemic throughout the state, we used this technique. We helped NJSNA recruit more than 1,600 additional nurses in a matter of weeks.

Marketing 52

Marketing How To Social Media New Jersey 52

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. James Lancaster, Editor, AMI Magazine. More info/register. Mon 10/12 at 11 a.m. – More info/register. Host: Zoom. 1 CAE credit.

Utah 370

Utah LMS Conference Technology 370

WBT Systems

JANUARY 3, 2017

As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Increased Member Value – members place high value on association education, especially younger members.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Angry about friends breaking the Covid rules?

Video 221

Video Certificate LMS Review 221

Associations Now

AUGUST 30, 2016

The American Homebrewers Association released a new app that, beyond creating convenience, could drive member recruitment and retention. However, nonmembers can sign up for a free 15-day trial, during which they will be able to use member deals, access member-only content, and read the digital edition of AHA’s Zymurgy magazine.

Recruiting 64

Recruiting Recruitment Discount Content 64

Membership Marketing

FEBRUARY 7, 2018

Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate? These variable costs might be as simple as printing and mailing additional magazines and renewal notices. So what is the best way to determine the cost to serve a member?

Cost 49

Cost Revenue Analysis Recruiting 49

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. What could your stories be about? Everyone loves to share success stories.

Communications 86

Communications Video Survey millennials 86

Membership Marketing

JANUARY 10, 2018

Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures. Launch Membership Recruitment Campaign – One of the purposes of a new membership model should be to attract new members who previously did not see value in the membership.

Communications 56

Communications How To Recruiting Recruitment 56

Spark Consulting

FEBRUARY 6, 2014

We’ve already done a lot of good work addressing things that were negatively affecting their ability to retain members, and we’re ready to move on to their recruitment efforts. I broke out a metaphor I use a lot: you can’t ask prospects to marry you before you’ve even taken them on a date.

Cost 150

Cost Recruiting Recruitment Leadership 150

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Associations Now

JANUARY 6, 2015

— Recruitment ADvisor (@RecruitmentAd) January 6, 2015. That’s because Carole Oldroyd of Recruitment ADvisor is bringing up a long-standing debate in content marketing : Does it make more sense to focus on evergreen content or timely stuff? ’ “You want to be X Magazine.” ht @ RecruitmentAd ).

Social Media 40

Social Media Recruiting Recruitment Content 40

Association Success

DECEMBER 12, 2017

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. Publications and Media Department.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Reid All About it

SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Propel explains how a culture assessment can reveal your organization’s change readiness and its place on the cultural spectrum—from traditional to contemporary to futurist. Membership trends. Letting Go!

Revenue 227

Revenue Survey Education Strategy 227

Association Success

JULY 23, 2018

It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Rebranding also involves your color scheme, tagline, and messaging. So where do you start?

Newsletter 68

Newsletter Social Media Maine Recruiting 68

Aaron Wolowiec

DECEMBER 13, 2012

Newsletter/magazine articles. Whether this means recruiting them to serve as presenters, facilitators or curators, or simply featuring their blogs and industry resources within your established community, bring them into the fold. Audio/video recordings. Social media feeds/conversations. Participant discussions/chat transcripts.

Content 100

Content Newsletter Social Media Case Study 100

Associations Now

MARCH 4, 2014

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. Chances are, a lot of people have great ideas for growth and innovation,” GE CEO Jack Immelt told the magazine. What can you learn from these companies? Welch Learning Center in Crotonville, New York.

Survey 40

Survey Leadership Recruiting Recruitment 40

Association Adviser

MAY 23, 2018

Here is an example of the American Bankers Association’s bimonthly magazine website. Here are two great examples: IA Magazine and ABA Banking Journal. It’s also great for recruitment! Source: 2017 Association Communications Benchmarking Survey. Do you have a website for your publication? they want to learn about.

Revenue 69

Revenue Survey Communications Newsletter 69

Associations Now

MARCH 2, 2016

But as online measurement continues to evolve, many publishers are wondering whether the same degree of analysis can be applied to their print magazines. With the right technology and creative solutions, you could get a better picture of the efficacy of your print ads for conferences, webinars, or member recruitment.

Proposal 40

Proposal Analysis Video Recruiting 40

Velvet Chainsaw

JANUARY 11, 2019

I wish there were more students stopping by my booth,” said no exhibitor (who wasn’t a recruiter) ever. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Smaller booth sizes and exhibitor churn tend to be attributes of conferences with high student attendance.

Strategy 67

Strategy Conference Discount Price 67