article thumbnail

How to optimize member marketing with AI

Nimble AMS

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing? Learn more.

article thumbnail

3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Day 1: Membership Growth Online Summit - Online Marketing Funnel

Wild Apricot

As a nonprofit manager, one of your main initiatives is to attract and retain new members. You’ve tried various marketing campaigns, but they take a lot of work (plus the payoff is largely unpredictable). All this can be solved by an automated Marketing Funnel.

Marketing 150
article thumbnail

Maine Tourism Group Launches Service to Help Members Find Employees

Associations Now

The Maine Tourism Association is casting a wide net to help its members find workers during the state’s busy season. In some ways, Maine’s tourism industry might be a victim of its own success—so many people come to the state each year to enjoy its natural wonder that hiring people to support that tourism industry is a major challenge.

Maine 45
article thumbnail

Marketing Matching Gifts: 4 Strategies to Boost Your Nonprofit’s Fundraising

Higher Logic

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. Around membership renewal deadlines.

Marketing 189
article thumbnail

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159
article thumbnail

Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79