NXUnite

JANUARY 16, 2024

Let’s refresh your memory on the main advantages: Increased visibility. According to 360MatchPro , CSR offers these four main advantages for businesses: Employee engagement. One of the main benefits of CSR for businesses is increased employee engagement. Consider the main types of corporate giving initiatives to get started.

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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Associations Now

JANUARY 30, 2020

A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience and get noticed. The report offered lots of food for thought, but what I found most interesting was the section that spoke to the marketing tactics that event pros must add to their arsenal in 2020.

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Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 63

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Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Associations Now

MARCH 8, 2016

The American Securities Association formed late last month to serve as a voice and leadership platform for the investment banks, broker dealers, banks, and wealth managers that serve “Main Street.”. markets or the American economy,” ASA states in its mission. Our members did not create the crisis, nor do we pose systemic risk to U.S.

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Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

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Aaron Wolowiec

AUGUST 6, 2013

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

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Associations Now

JULY 17, 2014

The Maine Lobstermen’s Association says a decades-old consent decree regulating the group is out-of-date and limits the group’s ability to advocate for its members. The regulations that manage Maine’s iconic lobster industry. The regulations that manage Maine’s iconic lobster industry.

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Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Check out the Ultimate Guide to Marketing Automation, available below. Your members are the main users of your association technology, so why not have them hear the benefits of using this tech from your partners?

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

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Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

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Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. What is the main focus of the videos that you produce for them? What is the main focus of the videos that you produce for them?

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

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NXUnite

APRIL 2, 2024

Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. Market Expansion When a company donates to your nonprofit, it can connect with your donors, volunteers, and other corporate sponsors. That means it can introduce its brand to new markets and demographics.

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Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

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AvidXchange: Association Management

MAY 30, 2023

With changes in the housing market and higher interest rates, the community association management industry is battling rising costs of business. Community association management companies are under pressure to do more with less and reduce expenses as budgets get tighter in a challenging yet competitive labor market.

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Use an integrated marketing technology platform to harness your association’s data. Automated workflows.

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Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Use an integrated marketing technology platform to harness your association’s data. Automated workflows.

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NXUnite

OCTOBER 19, 2023

Market Your Fundraiser Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Analyzing this information serves two main purposes. Second, you can recognize your top supporters individually.

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Spark Consulting

DECEMBER 4, 2020

As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009.

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Associations Now

JUNE 13, 2017

When extending trips for leisure, travelers overwhelmingly (91 percent) stay in the same hotel, with most reporting convenience as the main driver for doing so. The post Study Points to Growing Bleisure Traveler Market appeared first on Associations Now. New Traveler Category Means Novel Challenges.

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The Journal by EXEC

AUGUST 7, 2023

New currents of industry trends, tides of innovation, and waves of market fluctuations continually reshape the environment, requiring constant vigilance and strategic maneuvering. In its place, a new ethos, mainly driven by Millennials and Generation Z, has emerged in the talent market.

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SCD Group

NOVEMBER 29, 2012

To implement even one good idea takes a mountain of work--strategic planning, product development, marketing pushes, financing, administration, human resources, and so much more. Remember Stephen Covery’s “ The main thing is to keep the main thing the main thing ”?). Hoffman asked. Taking one idea to profits is hard.”

Maine 40

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Vanguard Tech

SEPTEMBER 18, 2012

But then I realized that the first point of a content marketing strategy is to just do it ! So as an association content expert, what do you need to know to get your content marketing strategy working for you? This could include for-profit publications, vendors and even other associations. Spread the Content Creation Around.

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GlowGlobally

MAY 8, 2013

on May 16th for a three hour deep dive on recent trends and effective management practices for growing business in emerging markets. Deep Dive Exploration: Navigating the Emerging Markets. Fast forward to 2001, the year that has become the West’s 1830 when the emerging markets overtook Western economies in economic growth.

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Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

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Reid All About it

DECEMBER 22, 2017

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. – Structured Content- A Marketer’s Secret Weapon. Host: American Marketing Association.

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NXUnite

MARCH 25, 2024

For example, your list of assets might look something like this: 1100: Checking 1200: Savings 1300: Investments In the next column, you’ll list the main category for these records, which would be “Assets” in our example. The post Nonprofit Chart of Accounts: A Guide for Getting Started appeared first on NXUnite by Nexus Marketing.

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Associations Now

MARCH 22, 2024

But the main takeaway from Marketing General International’s 2024 Association Economic Outlook Report [PDF], released last week, is that associations are generally feeling positive.

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Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

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Associations Now

APRIL 13, 2023

In an interview with Nation’s Restaurant News , Executive Director Joe Reinstein shared that DRA is focused on three main areas as it gets off the ground: providing education resources, offering technology solutions and information, and advocacy. Early work. Next steps.

Maine 89

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Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to identify the main challenges and the main benefits of online events in your organization, analyze the five bulletproof reasons for your organization to offer online events, and develop an outline to share with leadership for an online event strategy.

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GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The Greeley Area Chamber’s main goal in its website revamp was to provide a place that tells the chamber’s story.

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Association Success

NOVEMBER 5, 2020

One of their main strategies was addressing past attendees’ concerns about missing out on programs during the conference because some of the programs run simultaneously. Analysis done by Campaign Monitor , an email marketing automation software, found that following up with email positively impacts event registrations.

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Higher Logic

JULY 19, 2018

Because it’s the main way we receive valuable communications. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. This is easy to do using marketing automation’s web tracking feature.

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