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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Some common methods to engage and nurture potential members include articles, testimonials, email and newsletters.

Strategy 169
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GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The Greeley Area Chamber’s main goal in its website revamp was to provide a place that tells the chamber’s story.

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4 Creative Live Auction Marketing Ideas to Expand Your Reach

Achieve

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 199
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Association Brain Food Weekly: 11.26.21

Reid All About it

Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up.

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What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

Marketing 100