The Big Picture

MARCH 14, 2012

« The Forest and the Trees | Main. | Integrating social media into the association communication mix. Curious about how other associations are integrating social media into their communications mix and what it takes to succeed? Posted at 11:31 PM in Social Media | Permalink. Social Media.

Social Media 100

Social Media Communications Mississippi Case Study 100

Associations Now

AUGUST 20, 2019

Switch up your social media routine and let members take over for a day. Fizzling out on social media inspiration? Let members take the wheel with a social media takeover. “By The main idea is it eliminates distractions and helps them play more free,” Hurdle said in an interview with The Washington Post.

Social Media 49

Social Media Washington Maine Team 49

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. If you’re posting the image on social media, rely on latest sizing guides. Looking for more marketing tips?

Content 153

Content Marketing Social Media Tips 153

Disciple Media

AUGUST 13, 2020

You don’t have to be the next Mark Zuckerberg to create a social media platform these days. All you need is a good idea, a plan, a decent-sized market, and the right community builder to suit your needs. Why create a social media platform? What types of social networking sites are there?

Social Media 36

Social Media Maine Content Review 36

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Blue Sky eLearn

FEBRUARY 4, 2020

Association management software (AMS) functions as one main database containing all interactions between your association and its members. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms.

Organization 270

Organization LMS Software Social Media 270

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Directory 147

Directory Organization How To Kansas City 147

Aaron Wolowiec

AUGUST 6, 2013

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Marketing 100

Marketing Social Media Atlanta Maine 100

Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Check out the Ultimate Guide to Marketing Automation, available below. Your members are the main users of your association technology, so why not have them hear the benefits of using this tech from your partners?

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Association Adviser

NOVEMBER 11, 2013

It was a fantastic gathering of some sharp and creative minds who work in gaming, digital marketing, software, Web design, and social media. One session covered the steps needed to become a social media hero. Your fans own your social media channel. and social media.

Social Media 60

Social Media Atlanta Course Content 60

Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. That and more in today’s Social Media Roundup: Trusted Sender. When it comes to email marketing, the most important thing is the content of your email. The post Social Media Roundup: Email Marketing 101 appeared first on Associations Now.'

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Committee 191

Higher Logic

APRIL 12, 2018

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Weigh the Benefits of Social Media with Privacy and Data Risks.

Organization 143

Organization Social Media Maine Revenue 143

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Denver 272

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

Marketing Pennsylvania Social Media Content 184

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 62

CA Marketing eBook Tools 62

NXUnite

APRIL 2, 2024

Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

Association Success

JULY 15, 2020

Having made appearances on the “ Tonight Show Starring Jimmy Fallon ,” “ Last Week Tonight with John Oliver ,” “ Saturday Night Live ,” and mentioned in articles by BBC News and The Guardian , Gritty has become a nationally recognized figure due to his outrageous behavior and entertaining social media accounts. Then, take chances.

Philadelphia 97

Philadelphia Social Media Maine Content 97

Mizz Information

MARCH 26, 2015

A few months ago I did a presentation about social media analytics for associations. The important thing to remember, IMO, when it comes to social media analytics for associations is that social media for associations is different than social media for brands.

Social Media 40

Social Media Resources Sample Maine 40

GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The Greeley Area Chamber’s main goal in its website revamp was to provide a place that tells the chamber’s story.

Long Beach 148

Long Beach Iowa Video Utah 148

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Over the years, ADCI’s media brand evolved from a print-only publication to a full suite of print and digital media products.

Content 61

Content Marketing Social Media Maine 61

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Mizz Information

OCTOBER 24, 2014

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. The good news is that this is partly because associations seem to have mostly moved beyond the "should we be doing social media?"

Social Media 40

Social Media Boston Sample Tools 40

GlowGlobally

OCTOBER 11, 2012

In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to use and mostly free of charge. Especially since any actions taken on social media will go live and can generate reactions immediately.

Social Media 60

Social Media Newsletter Maine Tools 60

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

NXUnite

OCTOBER 19, 2023

Market Your Fundraiser Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Analyzing this information serves two main purposes. Second, you can recognize your top supporters individually.

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Achieve

FEBRUARY 16, 2024

Relevant marketing metrics for your corporate sponsor , such as how many people viewed and engaged with a social media post on your account that shouted out your partner or how many views your event landing page received, which features your sponsor’s logo and an overview of their services. They’ll be sure to return the favor!

Strategy 52

Strategy Proposal Social Media Florida 52

The Big Picture

AUGUST 8, 2008

20 Free eBooks About Social Media. The New Rules of Viral Marketing - David Meerman Scott. Marketing Apple - MarketingApple.com. Masters of Marketing - Startup Internet Marketing. Podcast Marketing eBook - Christopher S. Marketing With Case Studies - Dynamic Copywriting. Social Media.

eBook 100

eBook Social Media Mississippi Case Study 100

Higher Logic

OCTOBER 6, 2016

Ok, name the first social media influencer who comes to mind. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. They might have tons of followers on social media, published books, or are seen as influential thought leaders.

Social Media 244

Social Media Products Course Maine 244

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. This also presents an opportunity for you to implement a call-to-action to donate or simply share the message on social media.

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. This also presents an opportunity for you to implement a call-to-action to donate or simply share the message on social media.

Video 52

Video Content Strategy Social Media 52

YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. This includes ads for jobs, seminars, and other content.

Social Media 150

Social Media California Class Revenue 150

Associations Now

OCTOBER 9, 2014

Insights from the voice behind ASAE’s main social media accounts, Lauren Precker. Social media managers clearly have a tough job—and that includes the person at the helm of ASAE’s accounts. Also: when a big change isn’t all that big.

Social Media 40

Social Media Maine Innovation Video 40

Associations Now

JUNE 16, 2014

Some thoughts on your palette in today’s Social Media Roundup: Colors as Influencers. The Best Color for Hyperlinks [link] #assnchat #marketing #cvent. So says internet marketing expert Brandon Gaille , who explains that people may decide to make a purchase—or not—simply based on the look of the page they’re reading.

Social Media 40

Social Media Maine Tips Marketing 40