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How Facebook (and Social Media in General) Shifted Fundraising Strategies
Associations Now
OCTOBER 8, 2019
But while social media keeps small nonprofits in the game, larger ones still have an advantage. That’s the key point underlined in “Success in an Online Giving Day: The Role of Social Media in Fundraising,” an academic paper recently published in ? Nonprofit and Voluntary Sector Quarterly [paywall].
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