Join an Interactive Discussion on - Membership Marketing Blog

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Join an Interactive Discussion on the Membership Marketing Benchmarking Report. Association Marketing Springboard.

Association 141+: A Recipe for Association Success

Association 141+

Living in the suburbs of Maryland, I have made it to Frederick to have brunch at Volt - Chef Bryan Voltaggios restaurant that I could go back to again and again. Membership Marketing Blog. Don’t speak French to me: A social media marketing lesson for associations.

Tech 13 and Social Organizations: Day 2

Slice-Works

Sean is the founder and owner of Hi Fidelity Media, Inc , a sales and marketing consultancy for business services, products, media and events. He used Tom Hood , CEO of the Maryland Association of CPAs, as an example of a successful social leader. © iStock Collection.

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

Based in Columbia, Maryland, Protech Associates, Inc. They also shared best practices for how to market a new community to drive user adoption and participation, including sample welcome letters we could send to new members and how-to documentation that users could download.

Reads of the Week: April 19, 2013

Reid All About it

Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. Tagged: Content Marketing , Membership.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The competition in the alternative credential market is heating up: 94 percent of educational institutions now offer credentials and digital badges.

Smaller-Scale Locales Score Big on Top Destinations List

Associations Now

National Harbor, Maryland? The top locales: If you’re in the market for event space, the top-five destination cities have it in spades. In comparison, the much larger Maryland city of Baltimore came in 25th.)

Tucson 101

Best Benefit Ever: Hitting All the Pins

Associations Now

In 2011, the offering was named the Maryland Distance Learning Association’s “Program of the Year.” In the case of IBPA , members get access to state-level resources and marketing tools and have the ability to take part in statewide tournaments.

Iowa 88

The Perfect Storm

Spark Consulting

Maryland Association of CPAs. The white paper concludes with practical advice for associations that are eager to get started reshaping education, the employment market, and lifetime learning for the professions and industries you serve. I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. Total student debt in the U.S. is $1.23 trillion and rising.

Local Mission, Local Partner - Friday Fix

YourMembership Blog

Let’s imagine for a moment that you are the Maryland Association of Ice Road Truckers (This is an attempt to fictionalize an association. If you are a state organization that promotes the rights and interests of ice road truckers in Maryland, does it benefit your members to use a trucking company that does not employ Maryland-based drivers? Smith is the Director, Inbound Marketing at YourMembership.com. Membership Software Association Management Software.

How Baltimore Is Deconstructing Itself—With Local Nonprofit Help

Associations Now

Since 2014, the Baltimore-based nonprofit Humanim, which operates a large number of social-good initiatives in Maryland and Delaware, has contracted with the city through its Details Deconstruction arm.

Just Another Association

Potomac Core

Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Hiring marketing or sales firms at the onset isn’t the right approach. Strive to Be More Than Just Another Association .

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What’s Your Membership Resolution for 2019?

Associations Now

After three years of flat [or] declining membership, we are determined to grow membership by 3 percent using strategic marketing tactics (new member email drip campaign, marketing automation) and process improvements.”.

Association Brain Food Weekly: 10.21.16

Reid All About it

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Host: Marketing General Inc.

Who Owns Social Media? Risk Management?

SocialFish

While speaking at the Maryland Governor’s Office on Service and Volunteerism and Maryland Council of Directors of Volunteer Services’ Power Up! I’ve explored the similarities between building community and risk management before on this blog.

How Associations Can Transform Higher Education

Reid All About it

In the paper, Tom Hood , CEO of the Maryland Association of CPAs, said, “College programs are missing the success skills that are increasingly required earlier in young professionals’ careers”. How long will it be before it enters your market?

Maine Tourism Group Launches Service to Help Members Find Employees

Associations Now

It’s also had a negative effect on other regional markets with seasonal needs, such as Maryland’s crabbing industry , Ohio’s landscaping industry , and Arizona’s construction field.

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Association Brain Food Weekly: 3.21.16

Reid All About it

– Columbia (MD) Idea Swap for Marketing. Learn how to keep your marketing efforts fresh, current, and relevant without breaking your budget. Grimm will share lessons learned, goals reached, and efforts still underway to brand and market her association.

Why are CEOs Afraid of Going Social?

SocialFish

It isn’t something that’s the preserve of the marketing or IT teams, it should be something that everyone does. Tom Hood , CEO of the Maryland Association of CPAs; Richard Davis , CEO of Avectra, and more.

Association Brain Food Weekly: 5.23.16

Reid All About it

Reconsider how to market to international audiences to increase attendance. – AENC Marketing & Communications Roundtable (NC). Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new.

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Social Media Roundup: Learn From Martin O’Malley’s Reddit Misstep

Associations Now

How the governor of Maryland got Reddit really, really wrong this week. O’Malley, the Democratic governor of Maryland who is widely considered to be possible presidential candidate in 2016, took a big risk on Monday when he introduced himself to the world of Reddit, and bombed—badly.

Journalism Association Pushes for Member Safety and Support

Associations Now

And in June, five people died in a shooting at the Capital Gazette newsroom in Annapolis, Maryland. In times like these, Karen Hansen, RTDNA’s director of membership, marketing, and communications, says she’s constantly looking for opportunities to rally members and support journalism.

DelCor’s Guide to the 2018 ASAE Technology Conference

Delcor

Marketing & Content Management. Marketing & Content Management. 10 Content Marketing and Customer Experience All-Stars (CIO): Learn from 10 national brands using creative content marketing strategies to attract customers and improve customer experiences.

#Tech16: Not All Hackers Are Bad Guys

Associations Now

These self-described “good guy” hackers delivered the closing keynote Wednesday at ASAE’s 2016 Technology Conference & Expo at National Harbor, Maryland. And with the onslaught of smart devices quickly flooding the market, security risks continue to pile up for associations. “We’re

Reads of the Week: December 14, 2012

Reid All About it

Bill Sheridan at the Maryland Association of CPAs (MACPA) interviewed Daniel Pink about his new book, To Sell is Human: The Surprising Truth About Moving Others. That’s why social media is an organization-wide responsibility, not just marketing’s job.

Who is Generation Z and How Will They Impact the Future of Associations?

Association Adviser

They are quick to pick up new software, platforms and technologies, and often, according to a University of Maryland study , display symptoms of emotional distress when kept away from their personal electronic devices. As this generation enters the workforce, associations must revamp their communication and marketing strategies to target future members. Generation Z can be defined as those born between 1997 and 2010.

Two Web Strategy Screencasts

High Context

Market Needs and Marketing Examples. Many thanks to the folks at the following organizations: Air Conditioning Contractors of America ; American Institute of Physics ; Maryland Chamber of Commerce ; and HopeWell Cancer Support. I created two screencasts (video of a browser session with voice over) showing websites that demonstrate several of the web strategies that I cover in my book, Online and On Mission: Practical Web Strategy for Breakthrough Results.

Friday Buzz: Hillary’s Last Association Speech Before 2016?

Associations Now

Plus: How the mechanics of content marketing differ for associations. For laughs, camp owner and moderator Jay Jacobs gave Clinton a “Camp David” sweater—a wink to the secured presidential military compound in Maryland—before she bid the group farewell.

How Associations Can Lead on Education

Associations Now

Problem is, they say, associations don’t promote their capabilities on this front, which leaves the rising for-profit education industry—or corporations in general—in a position to snap up a market that associations should own. ”I

Challenge Your Association: Three Ways To Aim Higher in 2014

Associations Now

The Chromebook, which saw a big surge in market share during 2013, has a lot of the stuff the average user needs at a smaller price than much of its competition. (It You put all this work into effectively positioning yourself in the market.

XDP Challenges Association Pros to Become Experience Designers

Associations Now

Kicking off the inaugural edition of XDP at National Harbor, Maryland, host Lisa Kay Solomon invoked that infuriating moment when you wish you had a stick of dynamite to open up the plastic package encasing a lightbulb.

As Atlantic City Casinos Fold, Industry Group Ups Anti-Regulation Game

Associations Now

While many believe a saturated market did the resort town in, the American Gaming Association said stifling regulation is to blame. Much of Atlantic City’s downturn has been attributed to growing gaming markets in neighboring states.

Wednesday Buzz: Education Coalition Wants to Replace the Common App

Associations Now

“The fact that some highly motivated and well-prepared students do not apply to and enroll in the college they are best suited for is a persistent problem,” Barbara Gill, associate vice president for enrollment management at the University of Maryland, said in a statement.

Does Your Membership Team Have Ninja-Like Reflexes?

Associations Now

This helped to increase dues revenue and meet niche demands, like custom support with marketing and communications services from the association. “It At the ASAE Great Ideas Conference next month, an experienced Parkour athlete will train association leaders on flexible movements.

Team 88

Social Media Roundup: Celebrate Your Success In 3D

Associations Now

Innovation is a big theme at this year’s Marketing, Membership & Communications Conference. ASAE’s Marketing, Membership & Communications Conference (#mmccon) is in full swing, and both Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen. One Maryland-based studio is bringing innovation to associations through art. The best marketing is sometimes the simplest.

Four Tips for CEOs Thinking About Tech

Associations Now

We’ve asked these systems to be learning management systems and web content systems and financial systems and event management systems and publishing systems and email marketing systems and everything in between,” he says.

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Social Media Roundup: Election Day Lessons You Should Heed

Associations Now

Take Maryland gubernatorial candidate Larry Hogan, who has scored big with a series of ads centered on real people who plan to vote for him on Tuesday. Why real people matter in advocacy campaigns, from elections on down. Also: making the case for gamification.

DC/MD/VA Nonprofits: Mark Your Calendars for Nov 9

SocialFish

Sponsored by the Community Foundation , the online fundraising platform Razoo , and the United Way of the National Capital Area , Give2TheMax Day is a one-day fundraising marathon aiming to raise a minimum of $3 million for DMV (DC-Maryland-Virginia)-area nonprofits. The effort seeks to empower nonprofits, not for just one day, but for the long haul with a significant training program so they can become better marketers, who cultivate stronger relationships with donors online.

DC 101

Is your strategic plan on a page?

SocialFish

This is a guest post by Tom Hood, the awesome and social CEO of the Maryland Association of CPAs. In fact the more they understand and are connected to your strategy, the faster you will be able to move and navigate the tricky dynamics of today’s markets.

Have you written your Humanize review yet?

SocialFish

” Elizabeth Engel , Director, Marketing and Sponsorship, the National Association of Childrens’ Hospitals, Washington, DC. ” Geoff Livingston , marketing strategist and author of Welcome to The Fifth Estate , Washington, DC.

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