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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. To keep the community from becoming a marketing channel, ads are offered only in sidebars and top banners, and only one ad space is available in each weekly newsletter. MSCPA’s first ad ran in December 2016.

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Massachusetts Tech Group: Women, Minorities Left Behind as Industry Grows

Associations Now

New research from the Massachusetts Technology Leadership Council argues that the state’s tech industry is doing better than many others on the diversity front but that it still has a ways to go. In Massachusetts, the technology economy is surging.

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The top five Salesforce Clouds association professionals leverage at their organizations

Nimble AMS

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. With Marketing Cloud, staff can leverage AI to anticipate member behavior and provide a personalized experience. Salesforce Einstein.

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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. Damn, that was good.

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How does Nimble AMS empower legacy AMS users?

Nimble AMS

Learn how the Massachusetts Dental Society (MDS) leveraged Nimble AMS, boosting integration capabilities with advanced marketing solutions , learning management software , and events management technology , leading to an enhanced member experience.

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Membership Hack: Coworking Space for Members Only

Associations Now

Mimicking WeWork and other coworking operations, the Massachusetts Biotechnology Council recently opened a coworking space near its Boston headquarters. Coworking and flexible work spaces are popular office trends with staying power , which is why the Massachusetts Biotechnology Council opened its own coworking space for members.

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Daily Buzz: How One Association Is Re-Creating History

Associations Now

In celebration of the Professional Photographers of America’s 150th anniversary, its Massachusetts chapter will reconvene this Sunday to re-create the group’s historic first photograph from 1869. Now, the Professional Photographers Association of Massachusetts will create a 21st-century version of the photograph. Google Search Status.