Higher Logic
SEPTEMBER 25, 2018
MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. MSCPA’s daily digests and weekly community e-newsletter are popular with both lurkers and active contributors. All 11,000 members receive the weekly e-newsletter, where MSCPA sells advertising space.
Higher Logic
APRIL 25, 2019
Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events. Need examples?
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Higher Logic
MARCH 19, 2019
On top of that, you can use marketing automation to retarget advertisements. What will potential advertisers or your marketing team want from the advertising spaces you’re offering? For example, MSCPA restricts advertising just to sidebars and top banners in their online community, and one ad space in each weekly newsletter.
Associations Now
MARCH 13, 2014
Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. I get weekly email newsletters from them,” van Hilst said. Have any other examples associations can take from corporate content marketers? Take some lessons from the for-profit world.
Higher Logic
JUNE 6, 2019
Let’s be real: Google and Facebook own the majority of the ad market. For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. The problem? Someone else gets the ad revenue.
Reid All About it
MAY 6, 2022
Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Catherine Rollins, Manager of Local Policy, Massachusetts Association of Realtors. 15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email.
Reid All About it
JANUARY 27, 2023
Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.
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