6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

Consider integrating engagement tools like marketing automation and online community platforms with your association’s database (either your AMS or CRM), which grant associations the opportunity to digitally connect with their members like never before. Well, you could enroll Floyd in an automated email campaign focused on marketing that specific publication to people like Floyd who have observed interest in it, encouraging engagement with your resources.

Tips 131

How Nonprofit Grocery Stores Are Filling the Gap

Associations Now

With grocery store chains leaving markets behind without any alternatives, nonprofits are increasingly filling in the gaps. Among the more notable initiatives: Daily Table , a Massachusetts grocery store chain launched in 2015 by a former Trader Joe’s president, works with suppliers to access surplus foods that it can purchase at a discount. “In In this way, we are able to keep prices affordable for all our customers,”says the nonprofit’s website.

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Association Brain Food Weekly: 5.29.20

Reid All About it

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good. How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo. Guest: Alex Plaxen, Nifty Method Marketing & Events.

Three Small-Scale Ideas for Free Membership

Associations Now

Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues.

Three Small-Scale Ideas for Free Membership

Associations Now

Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues.

With Video - Seconds Matter to Your Audience - Here’s Proof

Support Services Unlimited

I came across this article on CNN Tech about a new study from the University of Massachusetts Amherst and Akamai Technologies which says you’ll lose 40% of your audience if you don’t start playing video before 10 seconds after landing on your page. Price, capability, and ease of incorporation into your website are likely the top issues you’ll need to use to select your solution provider. Association Websites Technology Video Marketing

Video 54

What Should We Make of “Pay What You Want”?

Associations Now

The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head. The band made headlines around the world for what the album lacked: a price tag. Not being a big fan of the band, I didn’t download the album for any price. The former usually involves a set price, while the latter is discretionary and usually does not involve goods received in return. The Impact of the Price You Pay.

Price 68

Thursday Buzz: Amazon Lights a Mobile Fire

Associations Now

The online retailer’s first smartphone makes up for its late market entry with an attention-grabbing new feature. You gotta hand it to Amazon: When the company enters the smartphone market, it’s ready for the cameras. The Amazon Fire phone, announced Wednesday afternoon, is one of the more novel devices to hit the market in recent years. Noncompete clauses have been in the news recently thanks to a fight over them in Massachusetts.

63 people on GovLoop you should know

ChatterBachs

Kristin Bockius - Microsoft State & Local Government Relationship Marketing Manager, Microsoft. Bourne - Assistive Technology Director/Mass.Gov Chief Technology Strategist, Information Technology Division, Commonwealth of Massachusetts. Christina Morrison - Public Sector Marketing Manager, HP. Megan Price - Manager, Partnerships and Events, GovLoop. I have selected 63 people on GovLoop you should know.

What We Can Learn From Sermo – and What We Can’t

Guilt by Association

Sermo’s chief marketing officer, Gina Ashe, spoke on a panel with me at ASAE and the Center’s Healthcare Association Conference last week in Baltimore. With some pride, Ashe said these conversations are starting to move company stock prices. It’s fertile ground for fraud, abuse or price manipulation. If I were a Sermo user, I might not be happy knowing that my professional concerns could affect the stock market – especially these days.

Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The Price of the Coronavirus Pandemic (source: The New Yorker) April 13, 2020 – As April arrived, businesses, large and small, decided not to pay rent, either because they didn’t have the cash on hand or because, with a recession looming, they wanted to preserve what cash they had. About this list.

Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The Price of the Coronavirus Pandemic (source: The New Yorker) April 13, 2020 – As April arrived, businesses, large and small, decided not to pay rent, either because they didn’t have the cash on hand or because, with a recession looming, they wanted to preserve what cash they had.