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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

Consider integrating engagement tools like marketing automation and online community platforms with your association’s database (either your AMS or CRM), which grant associations the opportunity to digitally connect with their members like never before. Well, you could enroll Floyd in an automated email campaign focused on marketing that specific publication to people like Floyd who have observed interest in it, encouraging engagement with your resources.

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With Video - Seconds Matter to Your Audience - Here’s Proof

Support Services Unlimited

I came across this article on CNN Tech about a new study from the University of Massachusetts Amherst and Akamai Technologies which says you’ll lose 40% of your audience if you don’t start playing video before 10 seconds after landing on your page. Well maybe it is only easy to me because I’ve needed to become quite well versed in the various video delivery platforms, technologies, and techniques. Association Websites Technology Video Marketing

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Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good. Guest: Alex Plaxen, Nifty Method Marketing & Events.

Thursday Buzz: Amazon Lights a Mobile Fire

Associations Now

The online retailer’s first smartphone makes up for its late market entry with an attention-grabbing new feature. Also: Make sure your organization has a strong handle on technology issues, or you might be going in two directions at once. You gotta hand it to Amazon: When the company enters the smartphone market, it’s ready for the cameras. The Amazon Fire phone, announced Wednesday afternoon, is one of the more novel devices to hit the market in recent years.

63 people on GovLoop you should know


Kristin Bockius - Microsoft State & Local Government Relationship Marketing Manager, Microsoft. Bourne - Assistive Technology Director/Mass.Gov Chief Technology Strategist, Information Technology Division, Commonwealth of Massachusetts. Gwynne Kostin - Director Mobile, Office of Citizen Services & Innovative Technologies, US General Services Administration. Christina Morrison - Public Sector Marketing Manager, HP.

What We Can Learn From Sermo – and What We Can’t

Guilt by Association

Sermo’s chief marketing officer, Gina Ashe, spoke on a panel with me at ASAE and the Center’s Healthcare Association Conference last week in Baltimore. Some reasons why: Sermo works hard to keep technology in the background. When Sermo develops features, Ashe said the recurring question is, “Does this create harmony between the community and technology, or put our community at war with it?” It’s fertile ground for fraud, abuse or price manipulation.

Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know


They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The Price of the Coronavirus Pandemic (source: The New Yorker) April 13, 2020 – As April arrived, businesses, large and small, decided not to pay rent, either because they didn’t have the cash on hand or because, with a recession looming, they wanted to preserve what cash they had.