Using Micro-Moments for Member Engagement 

YourMembership Blog

Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. The post Using Micro-Moments for Member Engagement appeared first on YourMembership. Membership & Marketing Member Engagement New TechnologyMost of us have our mobile phones within arm’s reach – every hour of every day.

Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement. By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .

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One simple secret to boost member engagement.

YourMembership Blog

You should already know building a loyal member base takes time and requires the focus of each person of your team on quality and member service. What turns out to be crucial for boosting engagement and loyalty is the raw data you collect about each of your members. There’s one simple secret to boost member. The post One simple secret to boost member engagement. Membership & Marketing Member Engagement Member Retention

4 ways to increase member engagement.

YourMembership Blog

Member engagement is the lifeblood of an association. Active, engaged, passionate members renew their memberships and help to bring even more new members into the fold. The post 4 ways to increase member engagement. Membership & Marketing Member Engagement Member RetentionBut this isn’t simple to achieve.

2017 Member Engagement Strategy

Potomac Core

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Engage More and Sell Less.

10 ways your AMS increases member engagement

YourMembership Blog

And, did you know member engagement is the biggest factor in revenue per member? The ROI of engagement is unique to each organization, but its importance to the overall health of an organization is clear. Engagement is one of the underlying motivations for implementing and maintaining. The post 10 ways your AMS increases member engagement appeared first on YourMembership. Is bottom-line revenue top of mind for your association?

Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels

Higher Logic

The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic. The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Achieving great engagement requires a commitment to a great member engagement strategy.

Revisit your association’s benefits to improve member engagement and loyalty

YourMembership Blog

Are your members satisfied with the benefits they receive from your organization? To keep members happy and engaged long-term, it’s important to deliver the benefits that matter most to them. The Community Brands Member Engagement and Loyalty Study suggests associations might have work to. The post Revisit your association’s benefits to improve member engagement and loyalty appeared first on YourMembership.

Your online community checklist to easy member engagement

YourMembership Blog

The post Your online community checklist to easy member engagement appeared first on YourMembership. Membership & Marketing Member Engagement SocialLink Social MediaIs there anything more satisfying than crossing off an item on your to-do list? Whether you color-code your checklist, or you’ve ditched paper for an electronic checklist, many would say, “No, there isn’t anything more satisfying.”

Mobile apps: Your small-staff association’s key to effective member engagement 

YourMembership Blog

How a great mobile experience boosts member engagement. According to the Community Brands Digital Evolution Study, members of professional member organizations are tied to their mobile devices: 64 percent say they would feel lost if they forgot their smartphone at home 56 percent say they feel they must check their phone whenever it rings or. The post Mobile apps: Your small-staff association’s key to effective member engagement appeared first on YourMembership.

Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Associations can be more proactive and less reactive by providing more opportunities for their members to share knowledge and build new solutions that drive business and professional outcomes. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

The new member engagement rule of 3.

YourMembership Blog

There is a short window of opportunity to engage new members. Most new members join with high hopes. The post The new member engagement rule of 3. Membership & Marketing Member EngagementIf we do not reach them while the window is open, it snaps shut, forever. They are curious to see what their membership will do for them because they do not specifically know what it will provide. appeared first on YourMembership.

[Member Engagement Hack] Digital Easter Egg Hunts

MembersClicks

Do you struggle to get members (and even prospects) to engage with your organization’s website? But in addition to that, what else can you be doing to not only drive members to your website, but actually keep them there? member engagement Small Staff Chatter marketing

Accelerating Member Engagement

Potomac Core

Accelerating Member Engagement. How does this or any financial news connect to Association member engagement? Is Member Satisfaction A Solution? Interest in the Association’s success, member benefits, products or services won’t get or keep their attention for long. Members don’t really care about the association’s “outputs.” Engagement is not about an Association. There are no “one-trick” ponies when it comes to member engagement.

6 tips to keep new members engaged with your association 

YourMembership Blog

Keeping new members engaged with your association is key. The first interactions with your organization make a lasting impression on a new member. The post 6 tips to keep new members engaged with your association appeared first on YourMembership. Membership & Marketing Member Retention Member RecruitmentThis approach ensures your organization thrives for years to come.

The new member engagement rule of 3.

YourMembership Blog

There is a short window of opportunity to engage new members. Most new members join with high hopes. The post The new member engagement rule of 3. Membership & Marketing Member EngagementIf we do not reach them while the window is open, it snaps shut, forever. They are curious to see what their membership will do for them because they do not specifically know what it will provide. appeared first on YourMembership.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you. See community data in the AMS, including large trends and how individual members or organizations have been interacting on the platform.

How to Develop a Long-Term Member Engagement Strategy

Socious

Member Engagement Analytics Content Strategy Customer Marketing

11 Proven Communication Tactics to Increase Member Engagement

GrowthZone

In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to member communication. Focused correspondence to members.

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing. Get our Member Engagement Resource Guide. Retain happy, fulfilled members and overcome the member engagement challenge.

The New Member Engagement Rule of Three

GrowthZone

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 emails to engage some new members. We only have 3 days or 3 weeks to engage some new members. We may only have 3 touches total to engage some new members. Engage your new members early and engage them for life!

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Socious

If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate? A nd if they don’t volunteer , they won’t help further your mission. There will be no reason for them to renew and continue paying dues year after year.

5 best practices to improve your association’s email marketing

YourMembership Blog

Email is still one of the primary ways to reach out to your members. Membership & Marketing Member Engagement Marketing Automation Email MarketingThese best practices will help ensure your email campaigns get the response you need. ?.

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. When it comes to keeping your association members engaged, the first step you should take is optimizing your website. Member portals/directories. When it comes to member engagement, this is essential.

Member Engagement - Sharing Stories

Wild Apricot

As I was preparing a series of blog posts on member engagement and communications (the #1 issue facing organizations in 2011 according to our Blog Reader Survey), one of January's Nonprofit Blog Carnival posts - Nonprofits and Information: Sharing Our Stories - caught my attention. Are you keeping your members, volunteers or supporters informed? association fundraising association marketing member communication nonprofit non-profit Non-profit Communications nptech

Driving Member Engagement by Showing #VolunteerLove

Mariner Management

Volunteering is one of the stickiest forms of member engagement, and happy volunteers can keep your association chapters on track for years to come. The post Driving Member Engagement by Showing #VolunteerLove appeared first on Mariner Marketing & Management, LLC

7 Tactical Tips for Using Digital Marketing to Drive Member Engagement

HighRoad Solution

HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team! member engagement digital marketingDid you miss out on our webinar with OpenWater a few weeks ago?

Member Engagement Is Not Convenient for Us

Smooth The Path

In this way, the food analogy is a lot like member engagement work. The friction arises because, in general, the more inconvenient member engagement practices are for us, the more our members love them. Building member engagement is inconvenient. Providing value-based member marketing is far more inconvenient than promotional marketing. Every day we balance convenience with the engagement work that our members want.

How to Accurately Measure Member Engagement

HighRoad Solution

How can you track the return on investment in marketing, content creation and IT infrastructure investment? member engagementHow do you know if your association management strategies are working?

7 Tactical Tips for Using Digital Marketing to Drive Member Engagement

HighRoad Solution

HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team! member engagement digital marketingDid you miss out on our webinar with OpenWater a few weeks ago?

7 Email Marketing Trends to Try for Increasing Member Engagement

MembersClicks

Email continues to be a leading communication channel for reaching members. As new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. and give them a try: Small Staff Chatter marketingSo exciting, in fact, that you may not know where to begin.

New Member Engagement Study Report

Smooth The Path

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? The New Member Engagement Study , a collaboration between Kaiser Insights LLC, Dynamic Benchmarking , 12 research partners, and 160 association professionals, explores these questions and more. VPs of Marketing.

Driving Member Engagement by Showing #VolunteerLove

Mariner Management

Volunteering is one of the stickiest forms of member engagement, and happy volunteers can keep your association chapters on track for years to come. The post Driving Member Engagement by Showing #VolunteerLove appeared first on Mariner Marketing & Management, LLC

Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Why do members join associations? As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. Online member profiles.

Reignite Your Member Engagement Strategy in 2021

AssociationTrends

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. Making connections and growing professionally is most likely one of the top reasons why members join your association.

eBook 52

Why Member Engagement No Longer Means Face-to-Face

GrowthZone

Your members don’t need to show up to all your events to be engaged. It’s time for associations of every size to walk away from 20 th -century rules and fully embrace online marketing. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Content is critical for engaging members and prospects, so don’t overlook the power of storytelling.

Member Engagement Starts at Home

Eric Lanke

I was talking about some comments offered in the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. My segment of the session was about letting members leverage the resources of the association to direct their own volunteer efforts and, in last week''s post, I took issue with what one participant said about how the idea wasn''t scalable.

Increased Member Engagement Starts with a Strong Call-to-Action

MembersClicks

When drafting emails or updating copy on your membership website , the goal - nine times out of ten - is to get your members to take action. Below are a few tips to keep in mind when drafting yours: Small Staff Chatter engaging-your-members email marketing

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement? Define the Engagement Goals for your Organization. It is also imperative to segment your members into distinct member personas.