Remove Marketing Remove Member Engagement Remove Member Experience Remove Recruiting

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Is your association leveraging technology to its fullest potential?

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? We develop memories surrounding the people, the experiences, and the things we learn.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. When you invest in this tech tool, you’re investing in the professional growth of your members.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different. Experience.

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

Reduce Member Anxiety with Clear Instructions

Smooth The Path

There are times when our members want an unfettered creative license to pick their path but, there are many times when our members just want to know what to do. Our members feel anxiety when they do not know where to go during a conference.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention.

How to Start a Mentoring Program People Want to Participate In

Higher Logic

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

9 Steps for Building Member Personas

Higher Logic

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Why Are Member Personas Important?

High Pressure Tactics Do Not Work, Especially for Associations

Smooth The Path

Some marketers have not yet caught on to the cultural transition, so they keep yelling louder. So high-pressure tactics are not so great in our everyday lives, and these tactics are also not so great for members when used by associations. Not belonging is antithetical to being a member.

How Omnichannel Marketing Can Build Relationships With Your Members

Associations Now

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping?

5 Tips for an Extraordinary Association Golf Scramble

GrowthZone

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office.

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5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

Ah, member retention. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. How to Calculate Your Member Retention Rate. Member Retention Rate Example.

6 Tips to Improve Your Association’s Management with Data

Fonteva

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Offer events that interest your members.

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Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Some members are more valuable to your organization than others.

Association Brain Food Weekly: 12.2.16

Reid All About it

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Learn how modern website design elements can increase member engagement. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology.

Association Brain Food Weekly: 12.2.16

Reid All About it

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Learn how modern website design elements can increase member engagement. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology.

Become a Member (Again) - Friday Fix

YourMembership Blog

Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. Being part of a new group gives you perspective of a new member experience. My experience?

Association Brain Food Weekly: 3.14.16

Reid All About it

Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. PCMA members only, I believe.). What Can You Learn from Gaming That Will Boost Member Engagement? Location: Marketing General, Inc.

Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Savvier member recruitment. But you don’t need a major retail event or sports month to recruit prospects.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing.

Association Brain Food Weekly: 11.9.18

Reid All About it

MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities.

Want to Put Members in the Spotlight? Take Better Photos.

Associations Now

A professional photographer shares tips on how to put members front and center in the photos you take at your events. If a picture is worth a thousand words, then what do your photos say about your members? Turn to members for backup.

Top Association Social Media Jobs This Week – February 9

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Content Marketing , TechSoup – Help us change the world! Website & Member Community Manager , Dynamic Communities – This can be a remote position.

Association Brain Food Weekly: 6.14.19

Reid All About it

Wouldn’t members always open emails from their association? Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience.

Challenges Continue, but Membership Stays Strong

Associations Now

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. If your membership team has thought long and hard about how to engage younger members , it’s for good reason.

Association Brain Food Weekly: 9.6.19

Reid All About it

MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other. Yes, there’s a fee, but it looks like a memorable experience so check it out. Turn Member Engagement and AMS Data into Effective Marketing.

Why the Membership Professional Is a Rare Breed

Associations Now

In our previous installment, we pondered why most executives at membership organizations, it appears, don’t have previous work experience in a membership role. I’m constantly pestering staff about what they are doing for members.”

Association Brain Food Weekly: 11.2.18

Reid All About it

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Recharge your Member Experience.

Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. Members tell us we’re sending them too much. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled.