Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Learn how to keep the conversation going post-event and uncover the content your members want and need.

Revenue 363

Revenue Strategy Team Content 363

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Growth matters: five member engagement hacks. Growth matters: develop repeatable processes.

Social Media 120

Social Media FAQ Boston Content 120

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Improving Member Engagement (Coffee Talk – Reston VA).

Arlington 170

Arlington DC Washington LMS 170

MemberClicks

MAY 9, 2022

Knowing what didn’t go as smoothly in the past can help you improve functions of your events, including: Marketing and outreach efforts Scheduling and event planning Communications and follow-up. What members to target for event insights. Use member questions and personal reflection to plan the best event ever.

Event Planning 52

Event Planning Survey Review Social Media 52

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Want to indulge?

Revenue 39

Revenue Education Strategy Technology 39

Smooth The Path

MAY 23, 2017

We can develop offerings members love. We can attract high-quality members with our improved marketing. Related: How to exponentially improve member engagement at any association. Now we can act on that information. We can change the organization’s strategy. I am happy to bat ideas around.

Project 89

Project Conference Strategy Member Engagement 89

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Presenters: Alexandra Ames, Director of Marketing, TechCrunch.

Content 39

Content Strategy Technology Analysis 39

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. What a member (or anyone) says they need isn’t always what they really need. Dave Bornmann (moderator), Chief Marketing Officer, Naylor Association Solutions. More info/register. Hosts: Gulo and Pragmatic.

DC 34

DC Washington Revenue Review 34