Remove Marketing Remove Member Engagement Remove Member Research Remove Project
article thumbnail

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

article thumbnail

Quantitative Points to the Starting Line, Qualitative Illuminates the Path

Smooth The Path

Improve new member retention. Grow member engagement. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. Increase non-dues revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

article thumbnail

Is it Day 1 or Day 2 for Associations?

Smooth The Path

We can develop offerings members love. We can attract high-quality members with our improved marketing. Another behavior that enables quick decision making is using the phrase “disagree and commit” In essence, team members use this mindset, “I do not agree that this is the right direction.

Project 89
article thumbnail

AMS Platforms: A Comprehensive Guide for Associations

Fonteva

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. Once you integrate your CRM and your association software, you can use that data to do things like create member profiles and track their engagement.