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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

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The Changing Role of Association Chapters

Associations Now

A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members. Emphasis on PD.

Metro 75
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Association Brain Food Weekly: 7.24.20

Reid All About it

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259
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Will Chapters Be Relevant in 2021?

Mariner Management

These conglomerations of metro areas bound together through business drive our local businesses to reach further and cross over traditional chapter boundaries. Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery.

Metro 83
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Association Brain Food: 6.16.23

Reid All About it

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. How to Sell More by Saying Less With the ABT Agile Narrative Framework Your association and its membership are the source of amazing stories for your content marketing. But storytelling is hard to get right.

Tools 195
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Association Brain Food Weekly: 6.12.20

Reid All About it

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Identify signals in the market that can impact how you operate.

Montana 243
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SCD Group: Some Associations Are Exploring YouTube's Potential

SCD Group

Todays Guest Bloggers are Elissa Leif & Barbara Haupt of MiniMatters and focuses on the use of video for your associations communications and member engagement. ".[T]echnology Labels: association marketing , association membership , association videos , MiniMatters , nonprofits , SCD Group. Posted by Steve Drake. at 4:46 PM.

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