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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Content Curation 101: Creating Meaningful Member Relationships.

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Association Brain Food Weekly: 9.9.16

Reid All About it

Host: ASAE Marketing Section. David Evener, CAE (moderator), Marketing Director, National Ground Water Association . – How to Track Member Engagement (In Only 10 Minutes a Day). Tony Rossell, Senior Vice President, Marketing General Inc. 1 CAE credit. More info/register. Presenters: Alexandra Mouw, CAE, Sr.

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Association Brain Food Weekly: 1.8.21

Reid All About it

Jodi Harris, Content Marketing Institute ). See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ).

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