Potomac Core

OCTOBER 29, 2017

Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. An impressive advocacy strategy by the American Beverage Association helped the Industry beat back local efforts to impose new taxes that would have been harmful.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

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OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Skip down to the list of free webinars if you prefer takeout. – Data Analytics and Member Engagement Scoring. What does it take to set yourself up, market yourself, and actually get contracted for work?

Revenue 195

Revenue Survey Leadership Education 195

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OCTOBER 1, 2021

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology. Host: Grype.

LMS 195

LMS Conference Technology Content 195

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OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc.

Revenue 195

Revenue Committee Strategy Technology 195

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DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. New Member Engagement Study Launch Party.

Tips 41

Tips Video Content Marketing 41

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SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.

Blended Learning 41

Blended Learning Software Education Marketing 41