article thumbnail

From Field to Future: Learning from the Eagles’ Loss to Elevate Association Marketing with AI

AssociationChat

The unpredictability of sports outcomes is like the dynamic nature of association marketing – just as sports fans can’t predict game outcomes, associations often face challenges in predicting member engagement and market trends. Not a bad lesson for a snowy day outside Philadelphia. He loves his team.

Tampa 59
article thumbnail

Let Your Member Data Show You the Way

Spark Consulting

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Additionally—and this is where the behavioral data is paying off—members can buy one of three optional membership packages that offer extra benefits at a discounted rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Customer Experience (CX)? Crash Course

Fonteva

Associations understand the importance of engagement and loyalty since member retention is of such critical importance. However, they also might lack a framework to measure and study the various factors that shape the member engagement and retention trends they experience. What is CX? Act in realtime.

Course 52
article thumbnail

Association Brain Food: 6.24.22

Reid All About it

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Maria Grasso, Senior Vice President, Convention Division, Philadelphia Convention & Visitors Bureau. Wed 6/29 at 11 a.m. – 1 CAE credit.

Video 39
article thumbnail

Let Your Member Data Show You The Way

Associations Now

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Additionally—and this is where the behavioral data is paying off—members can buy one of three optional membership packages that offer extra benefits at a discounted rate.