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Writing a Press Release for Associations

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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How (and why) to Write an Association Press Release

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. Read more about the acquisition in our press release. The expanded platform capabilities will help us compete in the growing customer community market.

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Driving Engagement Through Thought Leadership

GrowthZone

Part 4 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #4: Driving Engagement Through Thought Leadership. Another powerful tool is to align yourselves with other thought leaders in your market by reposting their content. New members have the worst renewal rates.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

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How to Find the Best Association Event Speaker

GrowthZone

From daily operations to special events, the funding challenge is ever present and a little creativity can go a long way in increasing member engagement at little to no cost. Often times, bringing in a speaker to an event helps increase attendance and engages attendees. Source: Miranda Brookins, Demand Media.

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Less Gates, More Golden Tickets

YourMembership

Ideas to help you engage, empower and retain members. September 13th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Member Engagement + Retention. YourMembership.com Blog. Leave a Reply.