5 Social Media Marketing Tips for Associations

GrowthZone

Frank Kenny provides five easy marketing tips any association can implement. Marketing has changed a lot over the past decade. Social media now plays a major role, as does word of mouth and digital reviews. Social media is about being social.

Your online community checklist to easy member engagement

YourMembership Blog

The post Your online community checklist to easy member engagement appeared first on YourMembership. Membership & Marketing Member Engagement SocialLink Social MediaIs there anything more satisfying than crossing off an item on your to-do list? Whether you color-code your checklist, or you’ve ditched paper for an electronic checklist, many would say, “No, there isn’t anything more satisfying.”

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6 tactics to boost your social media reach among members.

YourMembership Blog

How many times have you scrolled through your social media feeds today? Here’s an astonishing statistic to give insight on how much time you might be spending on them every day: The average person will spend more than five years of his or her life using social media. Considering how much time you might be spending on your mobile device checking your social media, it’s worth incorporating social.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Achieving great engagement requires a commitment to a great member engagement strategy.

3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Showcase your members. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere. Here are three ways you can help your members attract a larger audience: 1. How do you use social media in reference to your members?

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you. See community data in the AMS, including large trends and how individual members or organizations have been interacting on the platform.

What If Don Draper Ran Social Media for Your Association?

YourMembership Blog

Corporate + Social. Ideas to help you engage, empower and retain members. What If Don Draper Ran Social Media for Your Association? March 27th, 2012 | Posted in Social Media and Business Trends. how would your association’s social media plan be different if Don Draper (the infamous ad exec from AMC’s Mad Men) ran the show? That’s how social media feels a lot of the time. Member Engagement + Retention.

Search Engines and Social Media. Your questions answered.

YourMembership Blog

Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media. When implemented correctly they can enhance association marketing efforts and drive more engagement with both current members and prospective members.

Search Engines and Social Media. Your questions answered.

YourMembership Blog

Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media. When implemented correctly they can enhance association marketing efforts and drive more engagement with both current members and prospective members.

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing. Get our Member Engagement Resource Guide. Retain happy, fulfilled members and overcome the member engagement challenge.

Take your association’s career center to the next level using social media

YourMembership Blog

Job opportunities are among the most important benefits to your members. Here’s how to give your job board a boost using social media. The Member Engagement and Loyalty Study by Community Brands highlights a trend seen across multiple Community Brands studies: Job opportunities are important for acquisition as well as retention – especially among those. Membership & Marketing

Social Media and Awareness Building

GrowthZone

Part 1 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Many associations are struggling with member engagement. Secondly, younger members are often less interested in participating in onsite events. Get 30 ideas for what your association can post on social media now. Your members no longer need to show up to all your events to be engaged. Tactic #1: Social Media and Awareness Building.

Win with Social Media at ACCE2012

YourMembership Blog

Corporate + Social. Ideas to help you engage, empower and retain members. Win with Social Media at ACCE2012. Check out the following video for details: Social Media Contest at ACCE . Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Member Engagement + Retention. Corporate + Social. Tags: ACCE Convention , chambers , social media , video.

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. Social Media. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. When it comes to keeping your association members engaged, the first step you should take is optimizing your website. Member portals/directories. Social Media.

Why Your Association Needs Social Media

Association Adviser

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Members want to feel more actively engaged with the associations they are part of. Social media also helps with: Thought leadership. Tracking potential members (lead sourcing). Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization.

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement? Define the Engagement Goals for your Organization. It is also imperative to segment your members into distinct member personas.

Handling Social Media Strife & Other Unpleasantries

YourMembership Blog

Corporate + Social. Ideas to help you engage, empower and retain members. 3 Simple Steps to Extinguishing a Social Media Firestorm. May 17th, 2012 | Posted in Social Media and Business Trends. Don't be aggressive in your approach to social media attacks. The words of the brilliant philosopher, Mike Tyson, ring true for those working in social media. Need more advice on handling a social media crisis?

Social Media and Your Association: 3 Trends to Watch Closely

MembersClicks

A few weeks ago, we had the opportunity to attend the American Society of Association Executives’ Marketing, Membership & Communications Conference (MMCC) in Washington, D.C. It’s one of our favorite conferences because it allows us to keep up with up all the latest trends and best practices regarding - you guessed it - marketing, membership, and communications.

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier.

Why Member Engagement No Longer Means Face-to-Face

GrowthZone

Your members don’t need to show up to all your events to be engaged. It’s time for associations of every size to walk away from 20 th -century rules and fully embrace online marketing. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Content is critical for engaging members and prospects, so don’t overlook the power of storytelling.

11 Proven Communication Tactics to Increase Member Engagement

GrowthZone

In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to member communication. In this installment of our blog series, 6 Proven Ways Associations Improved Member Engagement , we explore the different communications tactics used by associations successfully engaging their members.

Frank Kenny Part 1: Social Media Relationship-Building

GrowthZone

Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. Why Member Engagement No Longer Means Face-to-Face. Social media is the tool that allows you to build and nurture relationships at scale. And, just like any relationship in real life, that requires engagement. ” can garner astonishing engagement. Do content marketing.

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier.

4 Ways to Leverage Word-of-Mouth Marketing Using Social Media

Wild Apricot

Word-of-mouth is a powerful tool, but how do you get your members and supporters to promote you online? Here are four ways that your followers and fans can promote your organization using social media.( association networking Facebook LinkedIn member engagement Social networkingread more ).

Frank Kenny Part 2: Social Media Relationship-Building

GrowthZone

Leveraging social media is a great way to open a dialog and grow your organization’s relationship with its members. See Part 1 of Social Media Relationship Building with Frank Kenny. Here are 8 more tactics for your organization to implement to generate relationship-building conversations on social media: Post during off-business hours. Get 30 Quick and Easy Ideas for Association Social Media Posts. Guaranteed engagement.

Frank Kenny: Selling Memberships with Social Media

GrowthZone

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. You have also engaged with people, going beyond mere awareness of your organization to the point of building relationships and building up the ‘know, like, and trust’ factors. Social media is no different.

Stop Wasting Time with Social Media

YourMembership Blog

Corporate + Social. Ideas to help you engage, empower and retain members. Put an End to Your Social Media Efforts. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Give up on social. So… today stop: Listening to member suggestions. Conversing with members. Then you haven’t really tried social. Social Media and Business Trends.

Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Stephen D.

Association Social Media: Philanthropy Ohio

SocialFish

In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. . 6) Have you done any social media campaigns?

Ohio 108

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

The Recipe for Social Media Success – Friday Fix

YourMembership Blog

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: jamie notter , marketing , social media , social media strategy , twitter , webinar When I run into people just starting out in social media for their organizations I’m frequently asked for magic recipes to success. The post The Recipe for Social Media Success – Friday Fix appeared first on YourMembership.com.

Membership meets engagement in today’s modern world.

YourMembership Blog

Staying competitive and relevant in today’s digital world requires innovative ways to engage your members. Staying competitive and relevant in today’s digital world requires innovative ways to engage your members. And, to operate efficiently, you need to implement an easy-to-use, safe and secure technology through a connected platform. By doing so, it saves you and […].

Make your association a part of your members’ social habits

YourMembership Blog

Even small associations can use social media to take member engagement to the next level. It might be time for your small association to “think bigger” when it comes to social media. Consider this: The Community Brands Digital Evolution Study points to the top reasons that members join a professional organization. The post Make your association a part of your memberssocial habits appeared first on YourMembership.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

Associations’ Social Media Confidence Grows

Associations Now

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In How has your social media strategy changed in the last couple of years?

How a Thoughtful Marketing Strategy Drives Member Engagement

Associations Now

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. An expert shares some questions to ask before launching a marketing campaign. Associations that are short on time and resources might forget their warmups sometimes too, especially in regards to marketing campaigns aimed at growing member engagement, according to Lindsay Matush, CEO of Vario Consulting.

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. If January is for making new year’s resolutions, then association professionals might want to spend some quality time thinking about boosting member engagement in the coming year. Social media diversification.

Advice for Implementing Social Media from Star Wars

YourMembership Blog

Corporate + Social. Ideas to help you engage, empower and retain members. Advice for Implementing Social Media from Star Wars. February 14th, 2012 | Posted in Social Media and Business Trends. I wondered what Yoda and the crew would suggest for those of us trying to implement social in our organizations. They had lots of sage advice for member-based organizations embracing social and a more human side of business: 1.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. If you’re a frequent social media user, you probably follow those hashtags that pop up in your Twitter or Facebook feed. It should be about creating many different types of experiences so more members feel engaged.”.