Remove Marketing Remove Member Engagement Remove Social Media Remove St. Louis
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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341
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Are You in Tune with Your Members and Prospects?

YourMembership

Well, let’s pause a moment and take a look at the current job market for a little insight. According to a survey by the Workforce Solutions Group at St. Louis Community College, more than 60% of employers state that many job applicants lack “communication and interpersonal skills”. Is this really such a big deal?

St. Louis 150
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So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. That needs to change fast, she added. Tom Greve, EMS World.

Revenue 60
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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Hats off to ASAE and St. Louis for providing one of the most exciting learning environments in recent memory. Develop a communication structure that engages every demographic group where they are; including print, email, video, and social media. Members want to be excited about their organization.