As the first session in our Analytics in Action: Navigating the Member Journey with Data 6-part series, we’ll discuss new member acquisition -- how you can tap into the potential of your member and non-member audiences by:
- Analyzing engaged non-members by demographics and behavior to create targeted new member campaigns
- Finding the campaigns and channels that lead to member conversions
- Understanding new member behavior to inform messaging and promotions
- Knowing why and when converting non-members into members might not matter
Don't miss this opportunity to transform your membership strategy with data-driven decisions!
Your Host:
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Bill Conforti
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Merritt Rohlfing
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About Association Analytics
Association Analytics is a team of passionate people who love helping associations discover insights and take action on their data. That’s what drove us to create AcumenAI, our data analytics platform built to find actionable insights for associations. Compiling and sifting through data is hard, and finding insights in that data is even harder. AcumenAI's dashboards make it easy for anyone to uncover valuable insights hiding in your data, like your most (and least) engaged members, at-risk members, potential event attendees, new revenue opportunities, and much more!