How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership.

Debugging Your Members’ Experience

Smooth The Path

Member retention rates are falling, or perhaps they just are not rising. Or your new member renewal rate is far below the average member renewal rate. Or members join but they do not move up in the engagement hierarchy. Once again talk to members.

Social engagement for a great member experience

YourMembership Blog

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. The post Social engagement for a great member experience appeared first on YourMembership. Membership & Marketing Online Community Member Engagement SocialLink

3 technology trends to improve your association’s member experience

Nimble AMS

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. Let’s start with that first part, about the experience.

The Psychology of Color in Marketing and Branding for Your Association

Socious

Association Marketing Strategy Member ExperienceWhat color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand?

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. You’re shopping online.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

For companies, it is the foundation of every experience. In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Your Guide to Effective [Not Annoying] Marketing Personalization. Purpose – what is it?

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Personalization is hot right now.

5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of these essential features because they don’t realize what they can do.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Is your association leveraging technology to its fullest potential?

How to Start a Mentoring Program People Want to Participate In

Higher Logic

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit.

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Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles.

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The Member Journey Has Changed: Are You Changing With It?

Higher Logic

A member’s experience with your association or nonprofit used to look different. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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Associations and Lousy Marketing

Smooth The Path

Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” Just because we manage non-profit associations does not make us immune to lousy marketing.

The Psychology of Color in Marketing and Branding for Your Association

Socious

This post won’t tell you what colors to choose for your website or logo because that depends on your association, its members, and the brand atmosphere you want to create. Age, experience, and culture all affect our perceptions of colors and what they mean to us. Experience.

How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant.

4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

The American Gear Manufacturing Association (AGMA), a trade association with about 500 member companies of various sizes, recognized that its members were facing these types of challenges, so it jumped to fill the gap. Meeting Members’ Needs Through Education and Connection.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.

What’s Next? 6 Membership Trends to Watch in 2017

Socious

Analytics Membership Marketing Association Trends Member ExperienceIt seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed. Just think about technology.

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Does Your Community Throw Love at the World? (Time to Start)

Higher Logic

For community builders looking to forge long-term relationships with their members or customers, it’s important to recognize that love can make people feel inspired, valued, and unstoppable, whereas the lack of it can cause people to lose interest and disengage.

39 Online Community Stats You Should Know in 2019

Higher Logic

The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Community Members. 63% of communities empower members frequently or all of the time, in the following ways: Asking questions (76%).

Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. This post discusses three common questions about the relationship between marketing automation and artificial intelligence (AI). What’s the difference between marketing automation and AI? Sometimes people use “marketing automation” and “AI” interchangeably.

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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

Your marketing automation software becomes another spoke on that wheel. For example, when a new member joins your association, your AMS shoots that piece of data over to integrated software. Your online community starts adding the member into the right communities.

Associations Do Not Sell Snake Oil

Smooth The Path

Members don’t want to be scammed. Professionals can trust associations, and sometimes we just need to remind members and potential members that we are the trusted source for the profession or industry.

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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

Potential Members Are Not Hearing About Associations Anymore

Smooth The Path

When I talk to members, the vast majority say they become aware of the association because someone told them about it. Most association awareness happens because enthusiastic current members are out there promoting the association (or their chapter, or the conference).

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). Use member data to strengthen communication.

3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations.

What 3 things will your association do well this year?

YourMembership Blog

Be selective with where and how you spend your time and resources. As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done.

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4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Socious

Customer Engagement Content Strategy Marketing Strategy Member ExperienceAuthor Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again.

5 Factors that Can Make or Break Your Association Website Redesign

Socious

Marketing Strategy SEO Association Management Services Member ExperienceThere was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.

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How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Higher Logic

It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up. It’s normal, which makes it an unconscious expectation for your members.

Reduce Member Anxiety with Clear Instructions

Smooth The Path

There are times when our members want an unfettered creative license to pick their path but, there are many times when our members just want to know what to do. Our members feel anxiety when they do not know where to go during a conference.

Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. If members feel engaged in both the organization and their own experiences with your organization, then everyone benefits.

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