Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

MemberClicks

DECEMBER 14, 2023

With over 50% of job seekers stating that their preferred source for finding job openings is online , creating job boards is an easy and impactful way to diversify your organization’s income while also attracting and retaining members. They improve member experience , expand your network, boost organization credibility and more.

Revenue 52

Revenue How To Software Press Release 52

Association Analytics

MARCH 13, 2024

Every score has a treasure trove of insights you can work with to improve your members’ experience. That depends on your association’s members! First, you’ll want to consider is what the journey looks like, from new member to lifetime member.

Review 169

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Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Higher Logic

SEPTEMBER 18, 2018

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. Bon Appetit put a casual, simple request paired with a real email address into their newsletters. Members can easily reply with a few thoughts. You can bet they’re hearing back!

Tips 120

Tips Survey Newsletter Member Experience 120

Reid All About it

MARCH 24, 2023

Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Panelists will share their experiences, challenges and takeaways. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. 1 CAE credit. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. The chance to make connections is most likely one of your members' top reasons for joining an association.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Aptify

NOVEMBER 5, 2020

Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Make sure they know who to contact at your organization or where to go online if they have questions or would like to give feedback about their member experience. Be personal.

How To 148

How To Newsletter Examples Communications 148

Association Adviser

JANUARY 18, 2019

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all.

Newsletter 62

Newsletter Directory Learning Management System Social Media 62

Higher Logic

MARCH 19, 2019

Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. If not, maybe start small.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Market like a pro. Your association marketing strategy can be applied to your events throughout the year.

Strategy 130

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MemberClicks

APRIL 28, 2022

According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. So, how do association marketers speak to young members and get them to lean in? Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

Membersuite

JULY 16, 2021

Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Identify the data that staff and volunteer leaders need. Establish the system of record.

Report 175

Report How To Committee System 175

MemberClicks

NOVEMBER 30, 2023

It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members. Let’s break down what this means for you: Marketing: Your role in attracting and retaining members is pivotal and hinges on your marketing skills.

Association Management 52

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Association Success

MARCH 12, 2019

Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally. This translates to the core primary outcome for all of us on staff: member and customer retention.

Certificate 109

Certificate Discount Team Content 109

Higher Logic

JANUARY 31, 2019

Effectively reaching out to younger members can lead to big win$ in terms of improving membership retention (if you can attract them first, that is). In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members.

Communications 184

Communications millennials Tips Software 184

Reid All About it

JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Renew: Is Your Member Renewal Journey Magical or Miserable?

Project 195

Project Tools Revenue Metro 195

MemberClicks

NOVEMBER 30, 2021

If you’re like many organizations, you’re consistently looking for ways to enhance your member experience. While some associations rely on hosting networking events or sending free branded swag, you can engage them simply by shining a spotlight on select members. But how do you get started with a member spotlight?

Newsletter 52

Newsletter Committee Member Experience Social Media 52

MemberClicks

NOVEMBER 30, 2021

If you’re like many organizations, you’re consistently looking for ways to enhance your member experience. While some associations rely on hosting networking events or sending free branded swag, you can engage them simply by shining a spotlight on select members. But how do you get started with a member spotlight?

Newsletter 52

Newsletter Committee Member Experience Social Media 52

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Content Curation 101: Creating Meaningful Member Relationships.

Innovation 359

Innovation Las Vegas Communications Education 359

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory FAQ 52

Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. Today, so much of the member experience is based online, either through an association’s website or an app or social media interface. Easy-to-use online tools.

Tips 103

Tips Handbook Recruiting Recruitment 103

YourMembership

MARCH 29, 2012

Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “Who Cares If You’re Listening… ” Personalize the Member Experience, Increase Retention says: June 12, 2012 at 8:44 am. [.] not writing for Hallmark. not writing for Hallmark. I’m trying to tell you how to stand out.

Organization 150

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Associations Now

APRIL 22, 2019

Other than drive, Eckfeldt says mastery of a skill and reasonable market demand drive a successful career. Storing event data in your association management system can deepen the member experience and ease your resources , says the MemberSuite blog. Other Links of Note.

How To 84

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Smooth The Path

JUNE 4, 2019

.” Or, “many of our long-time members say they never miss reading Friday’s newsletter.” ” Or, “new members overwhelmingly say the virtual new member orientation is worth their time.” Related: Associations and lousy marketing. Corporate marketing tricks hurt associations.

Newsletter 60

Newsletter Communications Review Products 60

Association Adviser

JULY 11, 2017

Promote the exclusive experience offered by being an active member of your association and the official, association-based benefits and resources, such as your education conference, local lunch and learns, online community, industry-specific publications, newsletters and networking events. Customized member experience?

Las Vegas 77

Las Vegas Newsletter Revenue Recruiting 77

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory FAQ 52

Disciple Media

SEPTEMBER 18, 2023

Community engagement tools: Enhance member participation and engagement. Mobile app: Look for a platform that offers a white label mobile app to enhance your member experience. MemberClicks Serving associations and organizations, MemberClicks aims to streamline operations and improve member experiences.

Tools 36

Tools Price FAQ Member Experience 36

Associations Now

MARCH 13, 2019

“While our structural concept may take some time to be completely integrated across our whole organization … we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement—especially digitally,” he says. Want to increase newsletter subscribers? Other Links of Note.

Newsletter 49

Newsletter Content Industry Member Experience 49

Protech

MAY 4, 2020

The digital customer experience is a c ombination of all your association’s digital interactions. Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Loop 1 – Buy (Market and Sell) .

Content 86

Content System Discount Software 86

MemberClicks

SEPTEMBER 30, 2022

Clarify your target audience to better market your association to them. Improve the member experience for your current members by understanding who they are and what matters to them Discover and optimize the best channels for your outreach efforts based on your member preferences. Not all members are alike.

Committee 52

Committee Tampa Social Media Software 52

Socious

NOVEMBER 9, 2016

The other thing that has changed is your members’ experiences. Start polls asking members what functionality they’re most excited about in your new AMS software. Feature your new technology system and its benefits in your email newsletter. Ask a respected member to test the software and write a blog about what they loved.

Technology 100

Technology Software Membership Management System 100

Protech

JUNE 13, 2023

Not only will this increase your organization’s overall efficiency, but it could also lead to more positive member experiences and higher retention rates. The general purpose of a CRM is to logically organize information about your members to allow your staff to iterate on ways to engage them. Invest in a CRM-based AMS.

Software 52

Software Learning Management System Tools Association Management 52