Personalize the Member Experience, Increase Retention

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. You’re shopping online.

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Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

For companies, it is the foundation of every experience. In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Your Guide to Effective [Not Annoying] Marketing Personalization. Purpose – what is it?

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Objection 1: Price.

Associations Do Not Sell Snake Oil

Smooth The Path

Cheap stuff at low prices that are not at all like their descriptions or pictures. We may see websites that deliver erroneous content because advertising is the priority, organizations that use low prices to attract customers but provide poorly crafted resources, and predatory conferences.

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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete.

5 Factors that Can Make or Break Your Association Website Redesign

Socious

That doesn’t even get into branding, navigation, or walking your loyal members through the transition. By doing your due diligence in the planning stage, you’ll help ensure that your new website is successful and meets staff, customer, and member needs. If you don’t, your redesign could fall flat, or worse, chase valuable members and prospects away. Instead, redesigns should be based on your members and meeting their expectations. Factor #5) Duration and Price.

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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. First, escape the tyranny of served markets. Emotional Marketing.

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Socious

Experiences that illicit nostalgic feelings bring up something that people wish was still there or still true. Nostalgia in Marketing and Engagement. That helps you build a stronger relationship with your customers or members. Companies have been using nostalgia to connect with customers and members for years. Do you have a member onboarding presentation or a new product release that needs a little pizzazz?

Membership Marketing Words of Wisdom

Membership Marketing

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” Remember it's not about what you like or respond to - it's about your members. Make membersexperience personal. If your value proposition is not compelling, no amount of fancy marketing will matter.

CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. It was time to reevaluate the community experience.

6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Customized member experience?

Association Brain Food Weekly: 5.10.19

Reid All About it

He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Some associations are experimenting with a membership model that includes free online education. Mike Murray, Content Marketing Institute ).

FAQ 212

Association Brain Food Weekly: 8.22.16

Reid All About it

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs.

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Don?t let legacy association management software be your legacy

Nimble AMS

Make sure your association doesn’t pay the price for outdated software. Paying the price for a legacy AMS system. Every day, you’re spending more dollars the association could be investing in member engagement initiatives, additional staff, etc.

Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members.

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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? If your community already does a great job engaging members , do you really need that functionality in your new AMS? Don’t Forget Your Members.

Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. I wonder how PCMA and its attendees felt about the experience.

How Much Does an Event App Cost?

Socious

If you’re considering creating a mobile app for your members, you’re not alone. Associations commonly use event apps for their national or international conferences because they let members access event details easily while they move between sessions. Factor #1) Marketing.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Marketing Charts ).

Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Good point about speakers… How to promote a virtual event, according to HubSpot marketers.

Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Pricing.

Association Brain Food Weekly: 5.17.19

Reid All About it

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place.

5 Tips for an Extraordinary Association Golf Scramble

GrowthZone

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office.

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Become a Member (Again) - Friday Fix

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. Being part of a new group gives you perspective of a new member experience. My experience? Pricing.

Association Brain Food Weekly: 6.5.20

Reid All About it

MemberSuite says, “The virtual conference is where the attendee experience begins, but not where it ends.” They explain how to extend the learning and networking experience for virtual conference attendees with post-event activities. More info/register – fee for MPI non-members.

FAQ 247

Beware of Dogfooding in Association Management

Association Subculture

Inevitably, the cycle begins: Denial: "We just need a better marketing effort.". Bargaining: "What if we adjust the pricing? members) want. We can argue about whether or not that is an optimal situation to even HAVE disengaged members, but that is a subject for another post.)

Association Brain Food Weekly: 6.27.16

Reid All About it

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. As an industry, we’ve been secretive about what goes into AMS pricing.

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Association Brain Food Weekly: 5.12.17

Reid All About it

She likens it to Costco where “ you pay an annual fee to be a member so that you can go to their store and spend money.” Maybe start with a useful (so useful it’s indispensable) app for your members—oh, and it better be free. – Measuring Your Members’ Engagement.

Association Brain Food Weekly: 1.20.17

Reid All About it

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention. Instead, the decision to renew is highly influenced by a member’s experience when they first join.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing.

How Transformational Is Your Association CIO (or IT Leader)?

Delcor

The CIO must be seen as a mission-enabling strategic partner —to every department head and every member of the executive team. How might your culture stand in the way of enhancing the member experience or attracting new members (and customers)?

On Becoming the Netflix of Associations

Association Success

Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Today’s preferred customer experience combines support, community, and outreach into one unified platform. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. User experience and interface.

WJ Weiser and Associates Grows into the Largest AMC for U.S. Healthcare Associations

Association Adviser

My first client was a national association that was losing money and members. Board members from one organization who had friends or colleagues on other association boards, or who knew of other organizations that needed help with management services, would recommend me.

Daily Buzz: Predicting Future Success

Associations Now

Also: Engage members to keep them around. Sure, the meeting might have garnered great ticket sales—but if guests didn’t find the event to be worth the price, they might not be keen to purchase a ticket for future meetings.

Five Things Associations Can Learn From Amazon

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Associations can use this same strategic thinking and customer focus to win over members. It may just be in doing something quicker, better or making a price-point more enticing. Are there services within your association that you could package together and “sell” as a premium membership of some kind, on top of your current member type designations? Member Engagement + Retention.