Higher Logic

APRIL 18, 2019

For companies, it is the foundation of every experience. In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Your Guide to Effective [Not Annoying] Marketing Personalization. Marketing Automation: Creepy? Don’t believe us? Point-blank.

Marketing 136

Marketing Tools Strategy Price 136

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. Pricing Apprentice: $149/year Suite: $299/year 2.

Price 52

Price Membership Management Software LMS 52

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

MemberClicks

OCTOBER 20, 2023

The price of your AMS depends on several factors: 1. Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Your AMS cost also depends on a percentage of your annual revenue you’re willing to invest in your software.

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

MAY 10, 2019

He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Some associations are experimenting with a membership model that includes free online education. Mike Murray, Content Marketing Institute ). Jimmy Daly, Animalz ). More info/register.

DC 170

DC FAQ Member Experience Project 170

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Strategic Pricing for Educational Products.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

MemberClicks

MAY 30, 2023

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

FAQ 52

FAQ Price Discount Revenue 52

Rejuvenesce

APRIL 12, 2023

The Rise of Subscription-Based Models Predictable Revenue Streams One of the most significant advantages of subscription-based models is the steady and predictable revenue stream they provide. This financial stability enables organizations to invest in new initiatives, expand their offerings, and enhance the overall member experience.

Price 52

Price Revenue Member Engagement Resources 52

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Market like a pro. Build your toolkit. Review the software you need to run your events.

Strategy 130

Strategy Software Social Media Discount 130

ISAE

DECEMBER 11, 2023

Not only do sponsorships generate important revenue for your day-to-day operations, but they also allow you to strategically plan for the future and expand the important work you’re doing to serve your members. If you already have a sponsorship program—great! You’re regularly pulling reports.

Nebraska 52

Nebraska Revenue Software Education 52

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Higher Logic

MAY 2, 2019

Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Strengthen the knowledge of your members + readers.

Tips 136

Tips Revenue Case Study Content 136

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Be an AI Superhero: Predict and Optimize the Member Experience.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. More info/register. Tue 1/18 at 1 p.m.

Team 195

Team Technology Certificate Revenue 195

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

.orgSource

FEBRUARY 6, 2023

Traditionally the CMO’s focus has been on generating revenue by convincing customers about what they want to buy and why. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game.

Marketing 17

Marketing LMS System Team 17

Socious

OCTOBER 24, 2016

Here are three of the best ways to use your member engagement metrics to help increase revenue. 3 Ways to Use Engagement Metrics to Increase Revenue. Sponsors are often an important source of non-dues revenue for associations. These members are your best opportunities for upsells and membership upgrades.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

Disciple Media

NOVEMBER 1, 2023

Understand your audience and market At the epicenter of a flourishing membership business is an unwavering understanding of its audience. Recognize your standing in the market: Where are your competitors excelling? Your choices set the tone for both your revenue streams and how satisfied your members will feel.

How To 36

How To Price Content Tips 36

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. To convince you to buy from me, you must believe that I can increase revenue, decrease costs, reduce cycle time, enhance the member experience, and finally, mitigate risk. Preparing a board to tolerate risk, is a sales process.

Innovation 88

Innovation Products Process Technology 88

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Association Subculture

JUNE 13, 2013

I can''t tell you how many times I have seen programs developed in committees, with painstaking attention to detail and marketing, vigorous debates around pricing, long contracts drawn up establishing royalty relationships and then well timed wide launches at conferences or events with a full court communications press annnnnnnnnnd.crickets.

Association Management 100

Association Management Price Committee Revenue 100

Disciple Media

SEPTEMBER 18, 2023

Mobile app: Look for a platform that offers a white label mobile app to enhance your member experience. Through its customizable environment, users can build unique spaces for their members to build their brand and revenue. Reports of limited or inconsistent support and frequent price increases.

Tools 36

Tools Price FAQ Member Experience 36

Associations Now

OCTOBER 1, 2018

Based on the data you collect, you can make educated assumptions on your association’s membership, revenue streams, event attendance, and anything else you track analytics on,” says Audra Hopkins in a post on the Web Scribble blog. I consider "customized member experience" as the holy grail of association management.

Analysis 71

Analysis Price Member Experience Revenue 71

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. Bruce Feiler, Harvard Business Review ). Pamela Bump, HubSpot ).

Montana 221

Montana North Carolina Review Member Engagement 221

YourMembership

JANUARY 25, 2012

Ideas to help you engage, empower and retain members. We don’t have that kind of revenue! It may just be in doing something quicker, better or making a price-point more enticing. Smith is the Director, Inbound Marketing at YourMembership.com. Membership Software Association Management Software. Associations.

Price 150

Price Membership Management Software Social Media 150

Reid All About it

SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). Associations succeed when they inform, educate and inspire their members. Netflix is a great example of how focusing on content, use experience and value, combine to grow engagement, revenue and renewals. (Pia Callesen, Psyche ). Stu Sjouwerman, KnowBe4 ). CAE credits.

Learning Management System 195

Learning Management System Education Technology Review 195

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The first blog post in the series featured competition entries sharing how using the GrowthZone solution increases member engagement.

Process 78

Process Directory Software Revenue 78

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Higher Logic

JULY 13, 2017

Expert Tip: The best learning management systems will also help you increase non-dues revenue by selling some of your online courses or certification materials. You can set prices for courses individually, or base them on membership tier. Volunteers can list these positions on their resume to further their careers.

Directory 249

Directory Tips millennials Certificate 249

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo.

San Diego 259

San Diego Strategy North Carolina Conference 259