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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. You’re shopping online.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? For companies, it is the foundation of every experience. Marketing Automation: Creepy?

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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Objection 1: Price.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Socious

Experiences that illicit nostalgic feelings bring up something that people wish was still there or still true. Nostalgia in Marketing and Engagement. That helps you build a stronger relationship with your customers or members. Companies have been using nostalgia to connect with customers and members for years. Do you have a member onboarding presentation or a new product release that needs a little pizzazz?

5 Factors that Can Make or Break Your Association Website Redesign

Socious

That doesn’t even get into branding, navigation, or walking your loyal members through the transition. By doing your due diligence in the planning stage, you’ll help ensure that your new website is successful and meets staff, customer, and member needs. If you don’t, your redesign could fall flat, or worse, chase valuable members and prospects away. Instead, redesigns should be based on your members and meeting their expectations. Factor #5) Duration and Price.

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Membership Marketing Words of Wisdom

Membership Marketing

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” Remember it's not about what you like or respond to - it's about your members. Make membersexperience personal. If your value proposition is not compelling, no amount of fancy marketing will matter.

Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members.

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How Much Does an Event App Cost?

Socious

If you’re considering creating a mobile app for your members, you’re not alone. Associations commonly use event apps for their national or international conferences because they let members access event details easily while they move between sessions. Factor #1) Marketing.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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Association Brain Food Weekly: 5.10.19

Reid All About it

He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Some associations are experimenting with a membership model that includes free online education. Mike Murray, Content Marketing Institute ).

FAQ 211

Association Brain Food Weekly: 8.22.16

Reid All About it

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs.

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Association Brain Food Weekly: 5.29.20

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The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. Virtual learning strategies. More info/register – fee for MPI non-members.

Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Good point about speakers… How to promote a virtual event, according to HubSpot marketers.

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Marketing Charts ).

Association Brain Food Weekly: 5.17.19

Reid All About it

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place.

Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Pricing.

How Transformational Is Your Association CIO (or IT Leader)?

Delcor

The CIO Survey 2018 report is based on responses from nearly 4,000 IT leaders on issues like board priorities, technology strategy, and the role of the CIO. The CIO must be seen as a mission-enabling strategic partner —to every department head and every member of the executive team.

Association Brain Food Weekly: 6.5.20

Reid All About it

MemberSuite says, “The virtual conference is where the attendee experience begins, but not where it ends.” They explain how to extend the learning and networking experience for virtual conference attendees with post-event activities. More info/register – fee for MPI non-members.

FAQ 244

Association Brain Food Weekly: 6.27.16

Reid All About it

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. As an industry, we’ve been secretive about what goes into AMS pricing.

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Association Brain Food Weekly: 1.20.17

Reid All About it

After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing.

On Becoming the Netflix of Associations

Association Success

The teams are: strategy, content, acquisition and retention. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. This translates to the core primary outcome for all of us on staff: member and customer retention. How we are building a purpose-driven structure, and why.

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Association Brain Food Weekly: 5.12.17

Reid All About it

She likens it to Costco where “ you pay an annual fee to be a member so that you can go to their store and spend money.” Maybe start with a useful (so useful it’s indispensable) app for your members—oh, and it better be free. They have an adeptness for business strategy and more.

Beware of Dogfooding in Association Management

Association Subculture

Inevitably, the cycle begins: Denial: "We just need a better marketing effort.". Bargaining: "What if we adjust the pricing? members) want. The problem is, that strategy only works up to a point.

Daily Buzz: Predicting Future Success

Associations Now

Also: Engage members to keep them around. For example, if you’re trying to predict the success of a new conference, you can’t just look at past attendee ticket sales, apply the same strategies that it took to get there, and expect the same numbers.

Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Today’s preferred customer experience combines support, community, and outreach into one unified platform. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. User experience and interface.

Liftoff or Crash Landing? Prepare to Launch a Successful Digital Transformation

.orgCommunity

It involves harnessing computing power to solve problems and to deliver new and more meaningful member experiences. Jordan, who is senior vice president, corporate strategy, explained that HFMA began their journey with a goal of nothing less than to become the Netflix of associations.

Association Brain Food Weekly: 11.8.19

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WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. Noah Buhayar and Christopher Cannon at Bloomberg describe how California became America’s housing market nightmare. Five Plays for Click-Worthy Email Marketing.

Association Brain Food Weekly: 4.17.20

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Hint, it has a lot to do with their course design strategy. Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually. She’s witnessed awesome and unbearable experiences. Ann Gynn, Content Marketing Institute ).

SCD Group: Mobile Tools Impact Expectations of Association.

SCD Group

Mobile Tools Impact Expectations of Association Members. While I’m used to “mobile credit card readers” for rental cars, onboard snacks and other elements of travel, it is my first experience in restaurants. Your members are watching and waiting. Pages. About.

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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Everyone is wondering, should we send out member renewals right now ? How to Go Virtual (While Still Creating an Engaging Experience).

Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief.

Association Brain Food Weekly: 6.22.18

Reid All About it

Member Engagement or Old Baggage? There’s a member engagement channel that too many associations aren’t leveraging. Call them chapters, affiliates, sections or any other name and the potential is member engagement, awareness, sales and growth.