Our Members are Self-Centered

Smooth The Path

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Can you stand in your member’s shoes and do this?

How Often are We Out of Sync with Members?

Smooth The Path

Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Likely members like the conference more or less than we assume they do. Often.

What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. Improving member communications. What Do Automation Rules and Marketing Automation Mean?

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. You might find that you gain a quarter of your membership in May and September but lose members in December.

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When Members Believe the Association is Their Cause

Smooth The Path

From the outside, this association is very much like many others; there are members, chapters, special interest groups, and conferences. When the association needed a new website a member lead the refresh. A team of members is putting together a new product plan.

What Association CEO’s Need to Do About Membership

Smooth The Path

CEOs have a tremendous impact on each member’s perceptions of the association, member culture, and membership metrics. Membership departments tend to focus on members or they focus on the mechanics of membership.

Please Ask Members

Smooth The Path

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. We have got to ask our members.

Is it Day 1 or Day 2 for Associations?

Smooth The Path

True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. Not board members but regular members who are highly engaged.

Am I Going to be the Only One Like Me?

Smooth The Path

Before a member joins, before an attendee registers, before a new member puts their first chapter event on their calendar, they wonder: Will I be the only one like me? Member culture: setting the tone for better learning, engagement and connection.

The Award-Winning Process for Association Innovation

Smooth The Path

For now this outside-in approach only cares about the end user or in our case our members. What are our members’ most pressing problems? The same goes for associations: now we understand our members’ biggest problems.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. But the most profitable marketing products, the sectors getting the most buzz, can not necessarily solve our association’s problems. Where we can market to them?

3 Ways to Get Members to Read Your Marketing Communications

SocialFish

Same with your members they think much of what you send to them does not apply to them. Here’s why your members may not be responding to your marketing communications: Use their words. Not using your member’s words sets you apart making trust that much harder.

We Should Value Members Who Value the Association the Most

Smooth The Path

Here’s an unpopular view: association staff should focus most on those members who value the association the most. These companies define arch-types and use that arch-type when talking about new strategic, marketing or innovation plans.

Association Brain Food Weekly: 10.13.17

Reid All About it

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. – Using Marketing Automation for Greater Member Insight.

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Association Brain Food Weekly: 6.6.16

Reid All About it

– MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated.

Association Brain Food Weekly: 5.30.16

Reid All About it

Wouldn’t you like to provide industry news to members without having to write it from scratch? Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Presenter: Chris Cichon, Marketing, Boomerang. – Overview: Using Digital Metrics to Gain Member Insight.

Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. NSBE was founded in 1975 and has around 30,000 members.

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Association Brain Food Weekly: 3.22.19

Reid All About it

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway.

Association Brain Food Weekly: 6.13.16

Reid All About it

Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager.

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Turning Our Members’ Problems into Opportunities

Smooth The Path

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We solve the problems that nag our members, problems that no one else cared to solve or could solve.