Membership management health check: How does your association measure up?

YourMembership Blog

As your association prepares for 2020, make sure your membership management program is in top shape. But are you really taking time to assess your program’s vital signs and ensure your membership management program is. The post Membership management health check: How does your association measure up? Membership & MarketingYou likely have goals around member acquisition, engagement, and retention.

3 signs growth leads you to switch membership management systems.

YourMembership Blog

But, you also deserve a little sympathy if you contend with manual spreadsheets or an entry-level membership management system. As your growth brings size and complexity, it becomes clear a more sophisticated membership management system is needed. The post 3 signs growth leads you to switch membership management systems. Membership & Marketing Member Retention Member Recruitment Member Renewal

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5 membership management software metrics to constantly review.

YourMembership Blog

How often are you looking at your membership management metrics? The post 5 membership management software metrics to constantly review. Membership & Marketing Member Retention Data ManagementAt my last association, we looked at metrics every day. We even had a visualization room where anyone in the organization can visibly see how we were trending. It enabled the entire staff to start thinking how their individual job impacted our outcomes.

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4 talking points to justify membership management software

YourMembership Blog

With the right technology, you can keep track of member activities and assess critical metrics to know when your member engagement practices gain traction and increase membership. The post 4 talking points to justify membership management software appeared first on YourMembership. Membership & Marketing Member EngagementAre your strategies limited by your technology?

Compare Association Membership Management Software Platforms

GrowthZone

Leveraging a robust AMS system enables membership professionals to engage members and develop their association instead of focusing on mundane, repetitive tasks. This article will help you compare and evaluate different association management software options to help you do just that.

Membership Management Software + Social Networking

YourMembership Blog

Membership Software Association Management Software. Management Team. Membership Management Software + Social Networking. In this social membership podcast David Sieg, vice president of strategic marketing for YourMembership.com, explains why having an integrated solution is essential to the success of your member organization and what role public online communities like Facebook play in your marketing strategy. Membership Management.

4 ways to convince your board membership management software’s a smart investment.

YourMembership Blog

Despite the benefits of membership management software, board members are often hesitant about moving forward with the investment if your old, outdated and manual systems still work. The post 4 ways to convince your board membership management software’s a smart investment. Membership & Marketing Member Engagement Member RecruitmentIt’s no walk in the park when it comes time to convince your board to allocate funding for a new software solution.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

And before you get started, make sure you have the right membership management software to help you put these strategies into place. Start with Fonteva’s ultimate buyer’s guide to association management software.². With the right association management software, it’s easy to set up opportunities for members to make the community their own. Collecting a certain number of points earns members a badge or membership level. Membership Sales.

4 Steps to Assessing Your Membership Management Software Needs

Socious

In a less dramatic sense, if you’ve worked for an association or membership organization, selecting membership management software can feel the same way. The first step in finding membership management software that fits your organization is understanding what you need from current and future perspectives. Get Your Free Membership Management Software Buyer's Guide. 4 Steps to Assess Your Membership Software Needs.

4 Easy Steps to Effectively Evaluate Membership Management Software

Socious

Then the board, your boss, or maybe a staff member uttered those dreaded words, “ I think we need new membership management software.” 4 Steps to Evaluating Membership Management Software. Download Your Free Membership Management Software Buyer's Guide. This is important because often IT specialists will look at the needs of the software in a very different way than the membership director, and so on. Your membership coordinator, for instance.

Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. What was once a phone call is now an email sent through your association management software. Yesterday’s paper check is now a simple electronic submission in your membership database. Get Your Free Membership Management Software Buyer's Guide. The Evolution of Membership Management Software.

The Membership Manager’s Wish List

Associations Now

’Tis the season of giving and receiving, and we know that association membership managers have more than sweaters and ties on their wish lists this year. I will get to the holiday shopping and wrapping soon, but first I wanted to hear from membership professionals. In recent weeks, I asked membership directors, managers, and coordinators to compile their own holiday wish lists. To keep the job more manageable, right now she’s focusing on younger members.

3 Real Ways to Improve Your Membership Marketing Program

YourMembership Blog

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention. Within your offices and before your boards, you search endlessly for one idea to reverse your membership fortune. Unfortunately, there’s no silver bullet. To successfully attract and keep members, you […].

Membership Management Software and eLearning | 5 Tips

CommPartners

Guest blog by Jake Fabbri, Senior Vice President, Marketing – Fonteva, Inc. You might already understand the value of eLearning from a marketing […]. Whether it’s online courses, learning sessions, discussion forums, streaming seminars, or live webinars — when it comes to eLearning and the value it can bring to your organization, the possibilities are endless!

5 questions to better market your career center.

YourMembership Blog

Career Centers Industry News + Trends Member Engagement + Retention Membership Management Product Information Resource Center Resource Home Revenue Solutions association management software business productivity solution career center cloud-based technology job board software marketing automation member engagement membership growth professional development professional education

The Marketing of Value for your Organization

YourMembership Blog

The post The Marketing of Value for your Organization appeared first on YourMembership.com. Membership Management communication marketing member value value A few weeks ago I wrote about perceived member value – the idea that it’s not valuable unless your members perceive it as valuable. But how exactly do you get there? Listen. You can’t introduce value without knowing what someone finds valuable.

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

6 basics of member re-engagement: Part 2.

YourMembership Blog

Remember, as an email marketer, your list of […]. Industry News + Trends Member Engagement + Retention Membership Management Product Information association management association management software association membership growth email email marketing member re-engagement member renewal membership growth membership management membership marketing membership retention

What 3 things will your association do well this year?

YourMembership Blog

Member Engagement + Retention Membership Management Thought Leaders association goals association leaders association management association members association membership growth member engagement member experience member re-engagement membership growth membership management membership marketing strategic planningBe selective with where and how you spend your time and resources.

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4 tips to streamline your small association in 2020 ?

YourMembership Blog

Make 2020 the year you take your membership management to the next level. But as it grows, it’s important to find the right association management system (AMS). Having a solid system in place to manage your. Membership & Marketing AMS Membership ManagementIt’s time to move beyond disparate systems, limiting spreadsheets, and time-consuming processes. Here’s how. Your association may be small.

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The Small-Staff Guide to Association Marketing

MembersClicks

As as association professional, you understand the importance of marketing. If marketing isn’t necessarily your forte, allow us to help. Here are a few tips for marketing your association through your organization’s website, email, social media sites, and word-of-mouth marketing: association management member engagement membership management Association ViewsBut actually doing it, well, that’s a different story.

Modernize your association with marketing automation.

YourMembership Blog

As a membership manager, all I ever wanted was for marketing automation to drive membership growth and retention. I always had to manually send out our membership campaigns. I knew if we implemented marketing automation, it would alleviate this […]. Automate your member + prospective member communications. I spent approximately 20 hours a week doing this. Industry News + Trends Member Engagement + Retention

Top 5 Association Marketing Takeaways from Xperience2014

YourMembership Blog

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. Improve Your Association’s Marketing Efforts. 4) Guerrilla marketingMarketing doesn’t have to be expensive.

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Socious

Member Benefits Marketing Strategy Association Management Services Membership Management SoftwareTry to count how many websites you visited yesterday. Or even today – just this morning. Do you know? Or have you already lost count?

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6 basics of member re-engagement: Part 1.

YourMembership Blog

As an email marketer, your list of both members and prospective members is probably your most valuable asset. Industry News + Trends Member Engagement + Retention Membership Management Product Information association members email marketing member engagement member re-engagement membership marketingThis is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members.

Up Your Email Marketing Game: 4 Membership Software Tips

MembersClicks

Luckily, your membership management software has features that can make those emails stand out — and help you save time, too! MC Insider email marketingSending emails is a simple, low-cost way to recruit prospective members and engage your current ones.

From FSAE’s Education Expo: Inbound Marketing for Associations

MembersClicks

I spoke about inbound marketing for associations - what it is and how to get started. I love this topic because I believe associations are SO equipped (perhaps more so than other companies) to practice the inbound marketing methodology. association management membership management Small Staff ChatterYesterday, I had the opportunity to attend the Florida Society of Association Executives’ ( FSAE ) 2016 Education Expo, and even more exciting - speak!

Membership Marketing: How Does Your Association Stack Up?

MembersClicks

Marketing General Incorporated (MGI) just released what we believe to be one of the most valuable studies in the association space - their 2017 Membership Marketing Benchmarking Report. Below are just a few of the study’s key findings: association management membership management Small Staff ChatterIt’s that time of the year again!

From #OSAE17: 3 Marketing Trends for Association Professionals to Watch

MembersClicks

The sessions were great, but one in particular stood out: Dan Farkas ’ Marketing on a Budget: Three Developing Trends for 2017 and Beyond. The marketing landscape is constantly changing and it can be hard enough for full-time marketers to keep up, much less busy association professionals trying to balance a million tasks. So what marketing trends should association professionals be mindful of?

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4 steps to develop association member personas.

YourMembership Blog

Let’s get personal with 1:1 association marketing. But, really, it’s just the latest term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. Industry News + Trends Member Engagement + Retention Membership Management Product Information Thought Leaders association management association management software association member personas association members member engagement membership data membership marketing

The Return of Print Marketing (And Why It Matters for Your Association)

MembersClicks

Print marketing ISN’T dead! I was tuned into Kiki L'Italien’s Association Chat the other day with special guest Tom Morrison , and Tom made a comment that REALLY made my ears perk up: Print marketing is making a comeback! association management member engagement membership management Small Staff ChatterExciting news, association pros!

3 steps to drive student membership growth.

YourMembership Blog

Strategies to expand your association’s younger membership base. At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio. Do you have a strategy in place to grow your association’s pipeline of younger members? It’s translated to an astounding 70% increase in […].

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3 Marketing Trends to Keep a Close Eye on in 2018

MembersClicks

If there’s one constant in the marketing world, it’s change. So to help you out, here are three major marketing trends we expect to see more of in 2018: association management membership management Small Staff ChatterTactics, trends, and best practices are ALWAYS evolving, and we’ll be the first to admit, it can be hard to keep up!

Is a Virtual Membership Option Right for Your Association?

Socious

Association Management Membership Management Membership Marketing Association TrendsRecently we passed the milestone of Back to the Future Day. October 21 st , 2015 was the future day that Doc sent Marty McFly to in one stylish ride. There, McFly saw a lot of bad fashion and cool things like hoverboards, flying cars, and Jaws 19, the movie.

The Problems with Association Email Marketing (And How to Overcome Them)

MembersClicks

Email marketing. Well, it could be due to a number of things, but here are two of the biggest problems association professionals run into when it comes to email marketing, and more importantly, solutions for each: association management member engagement membership management Association ViewsSuch a tricky business.

Content Marketing is?

YourMembership Blog

Membership Software Association Management Software. Management Team. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “Content Marketing is…” What Do They Want? Membership Management.

What to Do When Your Members Hate Technology

Socious

You just discovered amazing new association management software that will give your association’s staff hours back in their day. Association Executives Member Engagement Membership Marketing Membership Management SoftwareIt has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You love it. Your board loves it. Your staff is getting excited and you can’t wait to roll it out.

4 Email Marketing Tips Every Association Professional Should Know

MembersClicks

Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. association management member engagement membership management Small Staff ChatterDo it right and you could have friends for life. But do it wrong and you could push away even your most loyal members. Yikes.

Membership meets engagement in today’s modern world.

YourMembership Blog

Industry News + Trends Member Engagement + Retention Membership Management Social Media and Business Trends Thought Leaders association management software association membership growth member engagement membership growth membership marketing mobile responsive modern website design social communityStaying competitive and relevant in today’s digital world requires innovative ways to engage your members.

Marketing for Success: Customize Association Content for Purpose, Audience, Delivery Channel

YourMembership Blog

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? Increase membership. Retain membership. All association marketing, branding and member communication falls into three basic content categories, each driven by a specific member connection. There are a number of online and traditional marketing channels that can effectively deliver your tailored content, each with a unique advantage.