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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Pricing is another factor contributing to rough waters.

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How Job Market Changes Could Affect Association Hiring

Associations Now

After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees.

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Association Brain Food Weekly: 12.4.20

Reid All About it

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. More info/register.

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5 Ideas for Adapting to Shifts in Your Member Market

Associations Now

One of the major challenges it faces is the emergence of what it deemed “paraprofessionals” in its market, people who engage in providing diabetes education in nontraditional ways. AADE views the paraprofessional segment as an expansion of its market but also a possible future shift in its core member makeup.

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SCD Group: Free to Fee: One Association's Response to the.

SCD Group

Small Business Association Of Michigan (SBAM) decided to make a change. Despite Michigan’s businesses mired in a long recession, SBAM was not satisfied with the status quo. SBAM is a broad-based “chamber-like” organization advocating for Michigan small business. It is an ongoing effort.

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Striving for Success: Streamlined Processes

GrowthZone

” Saundra Price Executive Director Tri-County Regional Chamber of Commerce ChamberMaster user. ” Britt Delo Vice President of Membership & Marketing Michigan West Coast Chamber of Commerce GrowthZone user. There’s no question that marketing automation is a hot topic with chambers. But what is it?

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