Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Millennials are skeptical, with a very high bar for trusting a brand. Market your mission, then act on it.

millennials 72

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. The survey will help the association community better understand how membership organizations use or don’t use social technologies to deliver learning. More info/register. Hosts: EventBank.

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.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. The 4 Education Expectations of Millennials and Gen Z. Word-of-mouth marketing drives their buying decisions. Put yourself in a YP’s shoes.

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Associations Now

MARCH 15, 2016

Those crazy millennials have been keeping the auto industry on edge—partly because they’re buying cars a lot later, and that caught dealers off guard. According to an Associated Press report , millennials finally came into their own as car buyers, with people ages 21 to 38 buying 4 million vehicles last year. Research from J.D.

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

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Reid All About it

OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Host: ASAE Technology Section. Moderators: Laura Lewis, Director of Technology, Society of Critical Care Medicine. Recruit and Retain Millennial Members. Digital Marketing: Research.

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Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

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.orgCommunity

OCTOBER 8, 2019

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Technology has made the leap out of the toolbox. Gen Z thinks and acts VERY differently than Millennials. Scan the Market.

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YourMembership

MAY 31, 2012

Technology. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. Add-On Products. News + Press.

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Innovation millennials Class Software 150

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 1: Price. 5 Common Organizational Priorities for Associations. Staying Relevant.

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Social Media Tools Member Engagement Revenue 254

Aaron Wolowiec

AUGUST 30, 2016

And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Consider alternative delivery methods and new technologies. Clearly define career pathways.

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Aaron Wolowiec

AUGUST 30, 2016

And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Consider alternative delivery methods and new technologies. Clearly define career pathways.

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Education Mooc millennials Certificate 180

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. Usability testing.

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Reid All About it

SEPTEMBER 15, 2017

Dave Coriale at DelCor Technology Solutions isn’t one to use that kind of language in public but he did share 12 steps association CEOs can take to avoid becoming the next Equifax —and avoid getting the axe. If you have a hard time keeping up with emerging technology , check out the creative ways these eleven CIOs stay current.

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YourMembership

JULY 20, 2012

Technology. ” It’s either powered by youthful arrogance or a brilliant marketing/PR move, if you believe that all publicity is good publicity. If you want someone who gets the technology and has a smart phone, there’s a wide ocean to fish in. Smith is the Director, Inbound Marketing at YourMembership.com.

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Social Media Software Price Membership Management 150

Association Adviser

DECEMBER 10, 2013

Your pricing and member benefits need to reflect that. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Pricing Challenges.

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Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

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Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Raleigh Review Class Education 259

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. More info/register.

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YourMembership

APRIL 24, 2012

Technology. But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. Associations.

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Associations Now

JULY 18, 2017

McGee recognizes that there are major factors putting pressure on the retail industry, namely technology—which is driving the rise of e-commerce, online retailers, and price transparency—and changes in demographics. I think in a couple years we will no longer talk about online versus physical; we’ll just talk about retail.

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Industry millennials United States Price 45

Reid All About it

NOVEMBER 18, 2022

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Anyone who leads a technology project, like an AMS implementation, must understand APIs.

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DC Education Technology Washington 43

Socious

SEPTEMBER 23, 2016

HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. By providing skills development and job opportunities, your association could also help attract millennial members.

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millennials Course Tools Industry 100

Associations Now

SEPTEMBER 17, 2013

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. E” Is for Engage.

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Minneapolis millennials Class Price 40

Reid All About it

AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag).

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Columbus North Carolina LMS millennials 39

Reid All About it

MAY 20, 2022

Wonky technology can be really exciting when you get a sense of the potential it can deliver. Must-have technology. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

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Arlington Project DC Technology 41

Velvet Chainsaw

AUGUST 18, 2014

business centers, but the concept is taking off in many markets around the country. Buyer’s market. It may take a few years, but my money is on a long-term shift to a buyer’s market — especially for room inventory attractive to the huge Millennial market. It’s primarily for the top five U.S. Lower attendance.

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Conference millennials Price Maine 40

.orgCommunity

OCTOBER 3, 2018

When we were new entrepreneurs, you could fit the scope of technology into the same neat boxes that contained the hardware and software that made it run. Medicine is a complex environment where exponential advancements in research and technology are occurring simultaneously with a transformation in the way that physicians’ practice.

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Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. As technology becomes more pervasive, don’t forget the personal side of the member experience.

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New York City New York California Video 60

Reid All About it

APRIL 20, 2018

. – Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. Be What Millennials Want: a Content Curator.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

MARCH 16, 2018

Digital Marketing Strategies for the Event Planner, Part 1. Learn how to identify and match your high-value audience, influencers and social media platforms in experiential marketing, and how to plan well-defined strategies that leverage the best digital marketing tools, resulting in a measurable marketing campaign.

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Reid All About it

MAY 11, 2018

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S.

DC 30

DC Washington Project Member Engagement 30

SCD Group

SEPTEMBER 24, 2012

It’s being open to numerous possibilities, having the discipline to experiment with conflicting strategies and moving quickly to embrace one of them when the direction of the market becomes clear.” And, as a result, these companies went down in flames. You Answer. It’s where true conference social learning happens.

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millennials Content Innovation Marketing 40

AvidXchange: Association Management

SEPTEMBER 19, 2023

Azar suggested that BTR properties work well for Gen Xers and Millennials who prefer to stay liquid, spending money on experiences rather than homeownership. Fenner added that financial automation technology could help simplify BTR management. “ John Azar, Founder and Managing Partner, Peak 15 Capital Why Build-to-Rent?

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millennials Association Management Industry Price 264

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

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Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Double Your Member Engagement with Very Little Marketing. I have it easy, you may too.

Montana 369

Montana Conference Education Tennessee 369

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Also look at learning preferences, technology adoption and topic interests. Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. Stock Market #. Super Bowl Winner.

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Texas Video millennials Revenue 60