Association Brain Food Weekly: 8.11.17

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According to research, Millennials and Generation Z are more likely to stick with employers that provide opportunities for professional development and growth. Here’s what you need to know about Voice AI , “the next frontier of brand marketing.” And that means association marketing too. Hosts: Billhighway and Mariner Management & Marketing. Life Stage Marketing: Audience Targeting from Graduates to Retirees. Host: American Marketing Association.

Association Brain Food Weekly: 12.13.19

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The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Croissants from Union Special Bread in Raleigh, oh yes.

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Association Brain Food Weekly: 9.15.17

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Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. – 3 Ways to Personalize your Marketing Campaigns. Host: American Marketing Association. Presenter: Toni Zoblotsky, Director of B2B Marketing, Hilton. Raleigh, NC.

Association Brain Food Weekly: 5.16.16

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Speaker: Amanda Myers, Director of Product Marketing, Abila. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. The Millennial generation are now the largest segment of the workforce–a title they’ll hold for decades. Hear about strategies you can incorporate into your marketing immediately to increase revenue, boost membership, and get record attendance at your events. Host: ASAE Marketing Council Section.

Association Brain Food Weekly: 5.5.17

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AENC Technology Roundtable (Raleigh NC). Location: Raleigh NC. Learn about win-back strategies and how you can employ marketing automation to reactivate lapsed members. Hear about the Auto Care Association’s (ACA) 2016 ASAE Gold Circle Award-winning campaign for their Auto Care Careers Program and the challenges it addressed, including effective website design, marketing to millennials, and social media outreach.

Association Brain Food Weekly: 5.30.16

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Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Location: FirstPoint Management Resources, 1500 Sunday Drive, Suite #102, Raleigh, NC. – Demystifying Millennial Donors. Millennials engage with nonprofits differently than any other generation, and with 80 million Millennials in the U.S., Presenter: Chris Cichon, Marketing, Boomerang. For many organizations, digital marketing is a new undertaking. Location: Raleigh, NC.