Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). And not just because, like, you assume all young folks love wasting away on social media ).

Communications 184

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Reid All About it

MAY 21, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of Email Marketing Geniuses. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media. Fri 5/21 at 12 p.m.

San Jose 369

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YourMembership

DECEMBER 23, 2015

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

millennials 150

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Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 2: Social Media. 5 Common Organizational Priorities for Associations.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). More info/register.

Email Marketing 174

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Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

millennials 60

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Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Technology has its own momentum.

Strategy 272

Strategy Video Technology Innovation 272

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward.

Member Experience 130

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Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? Invest in the best social media platforms to reach Gen Z.

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

Reid All About it

FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

Social Media 170

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Achieve

OCTOBER 25, 2016

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The second wave of data surveyed millennials from June through August 2016.

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Associations Now

APRIL 7, 2017

Are private job boards hindering your ability to recruit millennials? Also: Three familiar association technology providers join together to create a new, unified brand. Ease of access is a priority for millennials. The association space is buzzing today about the news from three association technology brands.

millennials 40

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341

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Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Marshal Carper, Social Media Examiner ). Digital Marketing Trends and Traditions 2019.

Social Media 170

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

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.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

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Associations Now

DECEMBER 4, 2018

Meeting technology can go a long way in creating an exclusive event experience, but it can be expensive to implement. Also: how to market webinars for millennials. Most technologies have features that run from simple to complex, so start with simple add-ons. Target Your Webinar to Millennials. So, start simple.

millennials 78

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Reid All About it

SEPTEMBER 15, 2017

Dave Coriale at DelCor Technology Solutions isn’t one to use that kind of language in public but he did share 12 steps association CEOs can take to avoid becoming the next Equifax —and avoid getting the axe. If you have a hard time keeping up with emerging technology , check out the creative ways these eleven CIOs stay current.

Raleigh 203

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Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150

Association Adviser

MAY 20, 2014

For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Marketers and demographers have defined these issues. Gen Y or Millennials. Grew up with all media (including cable, VCR, video). ” Traditionalists. Baby Boomers.

Technology 60

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education America 150

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together.

millennials 150

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Blue Sky eLearn

OCTOBER 28, 2019

With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. Social Media. Social Media.

Member Engagement 136

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KiKi L'Italien's Acronym Soup

MARCH 24, 2015

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast. Here are the questions I''ll be asking this week: How has technology allowed your org to provide a more personalized focus on the customer or member?

Organization 100

Organization millennials Social Media Technology 100

GrowthZone

JANUARY 14, 2020

Watch Frank Kenny’s on-demand webinar, “ Social Media and Your Perfect Audience.”. In fact, Millennials prefer to pay for experiences vs. paying for things. It’s the ideal marketing piece to engage prospective members. Member organizations in 2020 need to focus on giving members what they want (e.g., Experiences.

Social Media 122

Social Media Class millennials Content 122

YourMembership

JULY 20, 2012

Technology. Your Goal for Social Media – Friday Fix. July 20th, 2012 | Posted in Social Media and Business Trends. There’s quite a firestorm brewing on the social webs. There’s quite a firestorm brewing on the social webs. Yes, there I go talking about a social media goal again.

Social Media 150

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YourMembership

OCTOBER 27, 2015

For example, millennials prefer meetings to have an experiential learning aspect while baby boomer attendees prefer high-quality service over anything else. As a person that admires the quality of the experience, and the CEO of a technology company, I enjoy thinking about opportunities such as the one above. With nearly 2.1

Social Media 150

Social Media millennials Survey Technology 150

Reid All About it

MARCH 29, 2013

It usually introduces me to well-written posts that I might have missed during the week, usually about the intersection of life and technology. ” Speaking of millennials, another publication that’s getting their attention is Mental Floss. Tagged: Content Marketing , Digital Media , Web and Social Media , Website.

millennials 150

millennials Social Media Content Innovation 150

Achieve

NOVEMBER 17, 2014

While we talked through our plan one last time, a team member mentioned an article about how Millennials are using technology and social media to change the way nonprofits do fundraising. I thought to myself, “My three kids are Millennials, and I’m constantly having to give them money. THE MILLENNIAL MINDSET.

millennials 40

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Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. Attracting Angry Millennials.

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SCD Group

MARCH 8, 2016

Most are dealing with the transition from Boomers to Millennials. Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good.

Marketing 40

Marketing millennials Social Media Content 40

Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! WBT Systems explains what you really need to think about when developing and marketing education for all generations. . Host: Unleashed Technologies. Tue 1/29 at 2 p.m. More info/register.

Chicago 170

Chicago DC Content Washington 170

YourMembership

MAY 31, 2012

Technology. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Innovating with millennials sounds like a no-brainer. Millennials aren’t thinking years in the future. Social Media and Business Trends.

Innovation 150

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Associations Now

JUNE 2, 2015

Millennial meeting planners are most likely to choose event venues based on cost, whereas older generations are more likely to choose meeting locations based on the customer service they receive. Millennials are also more likely to turn to social media and blogs for reviews and ratings when evaluating a potential venue.

millennials 40

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Associations Now

JANUARY 22, 2020

Also: the state of association marketing in 2020. With the ubiquity of digital devices, organizations must contend with a new workforce challenge: technostress, which is the negative psychological reaction caused by the exposure to and inability to cope with new technology. Association Marketing Trends for 2020. Giving thanks.

millennials 64

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Slice-Works

MAY 2, 2013

As the parent of 5 millennials, it’s easy to identify with the stereotypes of this younger generation as entitled, spoiled and non-committal. Wedding planning is a great microcosm to [.].

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