Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

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SCD Group

JUNE 23, 2015

Yesterday I shared the case of the St. Louis Cardinals and protecting your brand. This represents a case study on how an iconic brand is working to be sure its brand is relevant to Millennials and the incoming Generation Z. Is the marketing director? I closed saying: Who at your association “manages” its brand?

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SCD Group

AUGUST 14, 2012

These came labeled as follows: Millennials At the Beach (left); At the Museum (center); On a date (right). Now, these photos and emails are funny to Boomers and older people who just can’t understand how Millennials can possibly really communicate on smart phones. Louis Business Journal , Washington Post. at 4:33 PM.

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SCD Group

OCTOBER 30, 2012

One way to celebrate Halloween and recruit younger members may be to combine it with a cause marketing effort and/or fund-raising for a local or national cause. (By By the way, Millennials love cause campaigns and would flock to your organization if you let them.) Fund-raiser / Cause Marketing effort. The West County YMCA (St.

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Associations Now

JUNE 6, 2014

What do the New England Patriots , St. Louis Cardinals , and Chicago Blackhawks have in common? This is even more important when it comes to millennials and younger attendees, who care more about the “wow factor” and having access to things they can’t get anywhere else. Treat your audience like a community, not a database.

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The Hourglass Blog

AUGUST 15, 2011

More and more GenX and even Millennial leaders are coming into positions of prominence (something obvious to anyone who attended the recent ASAE conference in St. Louis) and, although old and new challenges still linger, the world is not crashing down and the work is somehow getting done. Developing Millennial Leaders.

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The Hourglass Blog

MAY 31, 2011

With all due respect to any ASAE staff person or volunteer who may be reading this, if I do go to St. Louis it won’t be because of the general sessions or learning labs or evening receptions they have so diligently planned. Developing Millennial Leaders. Millennials. But here’s a fact. Communication.

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