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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

This is a great thing considering millennials and Gen Z will make up nearly 59 percent of the workforce by 2020. Typically, I’ve noticed a lot of this bad information comes from other generations making assumptions about Millennials and Gen Z without proper research. You’ll be amazed with what we can do. <bio>

Wisconsin 100
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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Sharon facilitated an exchange of ideas between Nancy MacRae and Kristine Hillmer, MBA, CAE, President, and CEO of the Wisconsin Restaurant Association.

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You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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Chose Your Dimensions of Diversity and Get Started

Eric Lanke

Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." For me, there were several key concepts. Here's one.

Class 100
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Tuesday Buzz: Membership Lessons From Social Clubs

Associations Now

The Milwaukee Journal Sentinel highlights the current success of the Wisconsin Club , which will celebrate its 125th anniversary next year. Speaking of millennials and membership, Colleen Dilenschneider is all over the way they approach joining a cultural organization. You adapt to changing social trends. They Want to Belong.

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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. percent of millennial owners are women; among baby boomers that figure is 9 percent. Confident Growth.

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Tuesday Buzz: Is Your Event Transformative?

Associations Now

“Attendees are growing more sophisticated and a new generation of millennials are demanding events that are provocative, inspiring, and make a difference.” Joshua Paul, senior director of marketing and strategy for Socious, has a few ideas to get you moving. “We can’t afford to be complacent,” she adds.