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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

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Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. We believe peer-peer outreach is good for recruitment, but not for retention. Here are a few reminders about the human side of association membership work.

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Don’t Neglect Your Longest-Standing Members

Association Adviser

While most associations devote enormous time and resources into recruiting and retaining up-and-coming members of their profession, don’t overlook your longest standing members. He is is the president of Alexander Law Offices SC in Milwaukee, Wis., Don’t be fooled! RATE THIS ARTICLE.

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A Lesson in Membership Marketing From Our National Pastime

Associations Now

In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers. Have you adopted a “moneyball” approach to recruitment, retention, and engagement?