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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Associations Now
SEPTEMBER 17, 2013
Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. 30 percent cite price as the primary motivator behind a purchase. A few highlights: 49 percent of respondents say they turn to brands they know and trust.
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