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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Gen Y consumers connect the most to apparel and technology brands, the study found, in addition to companies that predate them like Coke and Adidas.

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Associations Live: Mobile bill-pay could carry high costs

Associations Live

From the Minneapolis Star Tribune. Labels: Finance , mobile , Technology. marketing. (7). Technology. (59). Connecting MSAE members and a world of ideas! Monday, June 27, 2011. Mobile bill-pay could carry high costs. Info on tips and safe mobile payment practices. Posted by Kathy Johnson. at 4:28 PM. Newer Post.

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From Policy Hysteria to Best Practice:Recognizing AE Influence : Off.

Off Stage

I think AEs should fully recognize and celebrate the names of our peers in Realtor association management who are on the list*: Mark Allen, CEO, Minneapolis Association of Realtors, and 10k Marketing. · What communications program and technology did you employ? Technology. Association Marketing. Categories.

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AE on the Verge: Your Association's "Biggest Loser"?

AE on the Verge

A colleague in Minneapolis had his management team do an exercise as part of the budget review : Identify the associations "biggest losers". technology. (48). Test Marketing Messages Online First. AE on the Verge. Association management, meetings and mania. Monday, May 18, 2009. Your Associations "Biggest Loser"? Categories.

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Pessimism and Predictions: Comments on the Commentators : Off.

Off Stage

” atmosphere when they have 30+% of the market share of listings.” Look at MRIS, and Minneapolis—shining examples (among many) of how to develop revenue in adjunctive ways, using the strengths inherent in the MLS system itself. The technology is certainly available, but the ROI is not. Think about it.

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. ahier - Brian Ahier; The Dalles, Oregon; Passionate about healthcare, technology and government 2.0. Dig design, innovation, technology.