Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on social media. Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Email marketing. Have you piloted a member recruitment campaign with a chapter?

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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

We conversed with Angela Kisskeys, marketing & communications manager of the newly christened Associations North, about the motivation behind such a dramatic change for the association, the careful process they followed for rebranding themselves, and the fun association staff had revealing the new name to members and other interested professionals. AA: Ho w does rebranding rejuvenate your membership marketing? Angela Kisskeys, Associations North.

Everyday Technology: Innovative Ways To Do More With Less

Beth Kanter

Idealware partnered with the Minnesota-based MAP for Nonprofits on this project into how, and how effectively, human services organizations are using technology to innovate their service delivery. And through our survey of 180 Minnesota human service nonprofits, and detailed follow-up interviews with staff members from 13 of those organizations, we identified the core elements common to their successes to create a framework for innovation. Flickr Photo by Nielio.

Advocacy and Governance 2.0

Association Adviser

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. In this month’s episode of Association Adviser TV , Katie Nadeau, operations director of the Minnesota Business Partnership, offers valuable tips for keeping CEOs and other C-Suite execs engaged with your organization.

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