Reduce Barriers to Entry
JANUARY 8, 2018
Just about every association I know of is struggling to recruit younger members (aka Millennials). Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on social media. Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31.