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Association Brain Food: 1.19.24

Reid All About it

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 254
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 254
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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Daniel Larison, Eunomia ) The female pickup artists: a new group of influencers is peddling an old strategy, the art of entrapping a man.

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The Big Picture: Public Relations: Learning, Unlearning.

The Big Picture

A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Thank you so much for having me at the Public Relations Association of Mississippi Oxford/Ole Miss chapter. . PR & Marketing Pros: Unlearn Your Trade to Succeed or Get Out of the Way. Mississippi. Shawn on Facebook.

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The Big Picture: Learning as You Go

The Big Picture

A big-picture view of issues and trends affecting associations - in Mississippi and nationally. But this session highlights some great examples of companies and associations who had no "social media plan" or strategy or "authenticity goal" they just saw an opportunity to further their mission and grabbed it.

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Integrating social media into the association communication mix

The Big Picture

A big-picture view of issues and trends affecting associations - in Mississippi and nationally. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Mississippi. The Big Picture. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Invalid URL.

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The Big Picture: The Forest and the Trees

The Big Picture

A big-picture view of issues and trends affecting associations - in Mississippi and nationally. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Mississippi. The Big Picture. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Invalid URL.