article thumbnail

Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Newsletters. Learning business.

Chicago 200
article thumbnail

The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? What are your market segments?

Mooc 192
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Continue the Conference Learning Experience

WBT Systems

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. Send a post-conference newsletter to attendees.

article thumbnail

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go.

Tips 215
article thumbnail

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go.

LMS 120
article thumbnail

The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. How can marketing staff be expected to grow multiple product lines on a meager budget with a limited audience?

Mooc 89
article thumbnail

Help Your Members Across the Digital Readiness Gap

WBT Systems

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. Digital Readiness Spectrum.

LMS 218