MOOCs: A myth for the masses? Not so much

Aaron Wolowiec

An infographic by Online-PhD-Programs.org summarizing MOOCs. Massive Open Online Courses – or MOOCs – seem to be all the rage. MOOCs are online classes that are available to anyone with a computer and/or Internet access. Some MOOCs are free, but others aren’t. It’s a bit confusing as MOOCs are still trying to find their place among social media, 24-7 access to news and a society that thrives on convenience. million people participate in MOOCs through Coursera.

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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. First, escape the tyranny of served markets. Emotional Marketing.

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2018 eLearning Predictions: Updated Hype Curve

Web Courseworks

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. What should bother us is the possibility of lower educational value being associated with the flood of cheap CE “products” into the market.

Association Brain Food Weekly: 10.7.16

Reid All About it

This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. What online courses (including your own) and MOOCs would you recommend to people entering (or thinking about entering) your industry or profession? Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue.

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10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go.

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SCD Group: 5 Articles on Association Meetings & Education

SCD Group

Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. College may never be the same By Mary Beth Marklein, USA TODAY Massive Open Online Courses --MOOCs, for short. And MOOCs already have attracted the interest of some employers, paving the way for a potential revenue source. Top 5 Roadblocks to Association Content (Marketing. Pages. About. Contact. Causeaholic.

Friday Top 5

Spark Consulting

There are lots of ways you can market yourself, lots of ways you can invest time and money on business development, lots of ways you can find leads, and lots of ways you can work those leads. It’s tempting to take any work you *can* do, particularly early on, just to be busy and get some revenue coming in. ” But it can also be “I want to take a MOOC” or catch up on your reading or write articles or revamp your CRM system or refresh your website or whatever.

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Association Brain Food Weekly: 7.21.17

Reid All About it

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox.

3 E-learning Myths It’s Time to Put to Bed

Aaron Wolowiec

With the global e-learning market now valued at more than $100 billion, we are well past the point where e-learning is simply a trend. This one has staged something of a comeback with the rise of MOOCs and other free content, but it doesn’t take much more than observation and common sense to dispel it. billion, was operating profitably on around $150 million dollars a year in revenue at the time of the acquisition. Jeff Cobb, co-founder of Tagoras Inc.

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10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go.

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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers. Even MOOCs have caught on. As data privacy regulations, like GDPR, go into effect, marketing to employees will become even more challenging.

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Learning + Technology: The Latest on What Associations Are Doing

SocialFish

Less than 10 percent of respondents indicated that have experimented with trendy new options like massive open online courses (MOOCs), digital badges, flipped classrooms, or gamification. percent) of associations that use technology for learning have increased their organization’s net revenue from educational offering. Related Posts How to Lead Your Way to a Social Organization Read the 2013 Speaker Report What’s coming down the pike in social marketing?

Challenges and Opportunities for Association Education Programs

WBT Systems

By providing education and certification programs for employers who do not have the resources to invest in such programs to engage their employees, associations can also generate a new source of non-dues revenue from providing continuing education as a valuable service to corporate organizations. Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members.

What does the collaborative economy mean for associations?

Mizz Information

Events --one of associations’ biggest sources of non-dues revenue is events and tradeshows. What happens when people are no longer in the market to purchase products because they prefer to borrow them--will those vendors still exhibit at tradeshows? Products --this one is a no brainer, at least in my opinion--if people start borrowing instead of buying, there potentially goes another big source of non-dues revenue.

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Tuesday Buzz: Reflections on the Web’s Birthday

Associations Now

For example, Vint Cerf, Google’s vice president and an internet evangelist, predicts “more businesses will be born online with a global market from the beginning. Massive open online courses (MOOCs) will become important revenue streams.” Here’s just a peek into what’s going on: Great example of content marketing. Some of the wisest people in technology reflect on the birth of the World Wide Web, which turns 25 this week.

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Association Disruption: What’s your Educational Moonshot?

.orgCommunity

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. If necessary, learners could supplement your programs with college courses offered by MOOCs. Focus on value, not revenue potential. Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity. How grand is your association’s vision for your educational programs?

Tuesday Buzz: When the Gated Online Community Works

Associations Now

The success of this kind of private social network—which, by the way, has yet to raise any revenue despite its size—is a reminder that the Facebooks of the world aren’t everything and that privacy drives intimacy. Aptify marketing guru Kiki L’Italien has been hosting # assnchat for years now, and in that time, she’s spotted an interesting trend—the topics being discussed are moving away from more general issues of the day.

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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs. How will you leverage resources of other departments to deliver, market, and support e-learning? What are your market segments?

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Wake Up to Educating the Future Workforce

Associations Now

His response: “The problem is the job market. … The job market is changing yet again from commodity-based capital to intellectual-based capital, and that requires more education. … In another session, participants discussed the rise of Massively Open Online Courses (MOOCs). Emerging technology is shifting our workforce toward intellectual capital and changing the ways we educate both students and adults.

Smithsonian Dives Deeper Into Online Learning. What Now for Associations?

Associations Now

There’s no pressure, there’s no homework, there’s no exams—unlike a MOOC [Massive Open Online Course] where you have to show up on Tuesdays at 11:00,” said Edward Leon, chief brand officer at The Great Courses. According to the Post, Smithsonian Enterprises, the for-profit arm of the museum complex, has similar deals with Showtime Networks and database provider Cengage Learning to broaden its reach and generate new revenue. “It’s

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How to Continue the Conference Learning Experience

WBT Systems

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Not only does our virtual audience grow from year to year, having hybrid access has motivated more people to come to the physical version of the same event the next year,” said Carolyn Clark, PCMA’s vice president of marketing and communications. Besides serving as educational resources, these tactics also help market your upcoming conferences.

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How to Prepare a Business Case for a New LMS

WBT Systems

Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. The brighter future you promise is full of new market opportunities—and new revenue—but don’t assume decision-makers know that.

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How to Get Your Association to Support Staff’s Professional Development

WBT Systems

Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level. The bottom line: how will it increase revenue growth or cost savings? Consider all sources: associations, colleges and universities, industry vendors, for-profit organizations, and MOOCs. Attract new market segments.

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Napster, New Yorker, Freeloaders & 4 Other Articles for Association Executives

SCD Group

By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). What The New Yorker Magazine Can Teach You About Content Marketing that Works. And then there’s advertising and sponsorships, which can generate revenue if the association’s audience is large enough or highly desirable. It provides 11 Tenets of Content Marketing.

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Association Disruption: What’s your Educational Moonshot?

.orgCommunity

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. If necessary, learners could supplement your programs with college courses offered by MOOCs. Focus on value, not revenue potential. Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity. How grand is your association’s vision for your educational programs?