Marketing Mooc Revenue Strategy 
Reid All About it
MAY 12, 2023
WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers.
WBT Systems
OCTOBER 3, 2017
The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Start with an association e-learning strategy. Therefore, only 23% of associations have an e-learning strategy.
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WBT Systems
MAY 15, 2018
The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.
WBT Systems
FEBRUARY 28, 2017
By providing education and certification programs for employers who do not have the resources to invest in such programs to engage their employees, associations can also generate a new source of non-dues revenue from providing continuing education as a valuable service to corporate organizations.
Reid All About it
JULY 21, 2017
LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool.
Reid All About it
OCTOBER 7, 2016
This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. What online courses (including your own) and MOOCs would you recommend to people entering (or thinking about entering) your industry or profession? More info/register.
WBT Systems
SEPTEMBER 12, 2017
Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.
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