Time for a MOOC-like makeover

Aaron Wolowiec

But either way, MOOCs probably aren’t going anywhere, so it’s wise to take some tips from their success. So what’s a MOOC? A MOOC is a social, networked learning experience that blends a subject matter expert (instructor), technology and convenience. In the background, a successful learning management system is key to operating a successful MOOC. There are MOOC-like things associations can do to entice learners. Does your association offer a MOOC?

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The State of the MOOC: What Associations Should Know

Associations Now

Massive open online courses, or MOOCs, have been around long enough that some strong takeaways are starting to show themselves. Read on to see what Harvard and MIT have learned about MOOCs—and what your association should keep in mind. The buzz around massive open online courses, or MOOCs, hasn’t dissipated in the years since the trend has picked up. Is Now the Time For Your MOOC?

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Moose to MOOCs and 3 other articles for association executives

SCD Group

Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. Public universities and systems in nine states say they''ll join a push to greatly expand and improve online learning. Partnerships with several state flagship universities also are being announced, bringing to more than 70 the number of schools or systems working with the company. Content Marketing Using Niche Networks By Monica Bussolati via Bussolati.com.

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Associations play an important role in higher education

Aaron Wolowiec

But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. With an education system that is being disrupted, college students graduating with degrees that fail to provide them practical job skills and more adult and nontraditional learners than ever, associations stand at a crossroads,” Engel and Alcorn wrote. trillion market (the current level of student debt in the U.S.) Try MOOCs or coding camps.

Associations play an important role in higher education

Aaron Wolowiec

But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. With an education system that is being disrupted, college students graduating with degrees that fail to provide them practical job skills and more adult and nontraditional learners than ever, associations stand at a crossroads,” Engel and Alcorn wrote. trillion market (the current level of student debt in the U.S.) Try MOOCs or coding camps.

Life goes on…and so does learning

Aaron Wolowiec

A variety of tools – from web and social media analytics to e-mail statistics to low-cost feedback systems like iPerceptions – can be used to extend and strengthen traditional, less agile market research methods,” Cobb said. Tagoras has produced a list of tips for associations that want to compete in a global market for continuing education and professional development. If you know of an expert on MOOCs, or if your association uses MOOCs, please contact me.

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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. First, escape the tyranny of served markets. Emotional Marketing.

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Challenges and Opportunities for Association Education Programs

WBT Systems

It is well worth reading for any association that is reviewing its current education offering for members or considering implementing new technologies, such as an association learning management system. Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members. The post Challenges and Opportunities for Association Education Programs appeared first on WBT Systems.

Association Disruption: What’s your Educational Moonshot?

.orgCommunity

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. One of them looks within the school system and the other looks out at the world students live in. If necessary, learners could supplement your programs with college courses offered by MOOCs. This blog post was originally published on the Association Learning Blog by WBT Systems. How grand is your association’s vision for your educational programs?

Is your online education ready for Generation Flux?

SocialFish

This article originally appeared on the Avectra blog with the title, Association Learning Communities Offer More than MOOC. ————– Since the announcement by Harvard and MIT about the launch of their joint online education venture, edX , I’ve seen several articles and opinion pieces about MOOC – massive open online courses. She says MOOC combines “the best of college – exceptional instruction – with the best of technology – online interactive learning.”

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The Importance of an LMS Roadmap When Selecting a Learning Platform

WBT Systems

Are you using a 20th century system in the 21st century? How about improving system performance or security? You want to know if you and your future partner are heading in the same direction, and they haven’t switched their focus to a different market. If you’re not sure how to use some part of your system, talk to your support team. Lifelong learning is an exciting market. Blog learning management system LMS LMS roadmap LMS selection

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How to Prepare a Business Case for a New LMS

WBT Systems

As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. Document any missed opportunities because of your system’s limited functionality. Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. What do you need in a system to differentiate your programs?

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2018 eLearning Predictions: Updated Hype Curve

Web Courseworks

We use our knowledge of practical use cases to put the media and marketing hype in perspective. As Mark Iafrate of Accredible , an evangelist for badges, has suggested, these standards could continue to exist in a layered system that rests atop distributed ledgers. What should bother us is the possibility of lower educational value being associated with the flood of cheap CE “products” into the market. This was a pithy marketing pitch, but it was also (impressively!)

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages.

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Mastering Your Craft

Thanks For Playing

Talking about the future of work led us naturally into talking about the future of getting ready to work, aka our education system. And a college degree, even in a fairly "job training" focused field like business, marketing, or computer programming, is no longer a guarantee of a good job, or any job. Enter MOOCs ( massive open online courses ). Right now, MOOCs are great - take classes from an Ivy for free! -

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Finding Radical Value in Core Competencies

Association Subculture

If you read the news and study trends, you may already be aware that there is a great deal of change underway in the K-12 and post-secondary system in the United States. Rising college tuition costs, shrinking numbers of seats, and new technology based delivery systems are combining to create a perfect storm in the adult education world. However, the coming disruptions in the educational system couldn’t come at a better time for associations.

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Friday Top 5

Spark Consulting

There are lots of ways you can market yourself, lots of ways you can invest time and money on business development, lots of ways you can find leads, and lots of ways you can work those leads. ” But it can also be “I want to take a MOOC” or catch up on your reading or write articles or revamp your CRM system or refresh your website or whatever. I had lunch with a dear friend I don’t see often enough earlier this week.

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10 Steps from Zero to eLearning Hero

Blue Sky eLearn

You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages.

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3 E-learning Myths It’s Time to Put to Bed

Aaron Wolowiec

With the global e-learning market now valued at more than $100 billion, we are well past the point where e-learning is simply a trend. It has become a fact of life for learners of all ages, and particularly for those who are coming up through the K-12 and higher education systems – in other words, future association members and lifelong learning customers. Jeff Cobb, co-founder of Tagoras Inc.

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Association Brain Food Weekly: 7.21.17

Reid All About it

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox.

Learning + Technology: The Latest on What Associations Are Doing

SocialFish

Less than 10 percent of respondents indicated that have experimented with trendy new options like massive open online courses (MOOCs), digital badges, flipped classrooms, or gamification. Just over half of respondents (51 percent) report using a learning management system (LMS) to deliver and manage education. percent of respondents who reported using either an LMS or a learning content management system (LCMS) in the 2010 edition of the survey.

The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Even MOOCs have caught on. HR and learning consultant Josh Bersin said , “Learning and development startups still face a loyalty challenge… It’s not an easy market with so much competition.

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Report: Where Association Learning Technology Is Going

Associations Now

percent) having a learning management system. But while the survey highlights great strides made in the association space since Tagoras conducted its first Association Learning + Technology report in 2008, the latest report highlighted some places for improvement—specifically with emerging technologies such as massive open online courses (MOOCs), flipped classes, gamified learning, microcredentials, and microlearning.

The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Webinars and webcasts are the most popular platform for association e-learning (92%), and learning management systems (LMS) are the second most popular choice (67%). How will you leverage resources of other departments to deliver, market, and support e-learning?

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Wake Up to Educating the Future Workforce

Associations Now

I’d been hearing this for a while now, but I came away from the conference convinced that it’s time for associations to rethink their roles in our education system. His response: “The problem is the job market. … The job market is changing yet again from commodity-based capital to intellectual-based capital, and that requires more education. … Which means we have to elevate our workforce, which means we have to change the educational system once again.

How to Continue the Conference Learning Experience

WBT Systems

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Not only does our virtual audience grow from year to year, having hybrid access has motivated more people to come to the physical version of the same event the next year,” said Carolyn Clark, PCMA’s vice president of marketing and communications. Besides serving as educational resources, these tactics also help market your upcoming conferences.

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Help Your Members Across the Digital Readiness Gap

WBT Systems

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. You may need the assistance of marketing automation or email marketing software to identify these members.

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8 New Ideas for Engaging Online Students

WBT Systems

You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. Leverage the email notification feature on your learning management system. 10 Secrets of Online Course Design from Award-Winning MOOCs. The post 8 New Ideas for Engaging Online Students appeared first on WBT Systems. For many adults, taking a class online is a new learning experience.

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Association Leadership: Lessons from Twinkie, Kodacrome & Blackberry

SCD Group

Look at the global cell phone business: According to Fast Company, “Just five years ago, three companies controlled 64% of the smartphone market: Nokia, Research in Motion (Blackberry) and Motorola. After reading my 4/4/12 post, Jeff De Cagna(@pinnovation) commented: "The critical lesson of the Kodak and RIM situations is the same: organizations cannot afford an on-going systemic failure to identify and push back against disruption in their ecosystems, or they will be disrupted.

How to Get Your Association to Support Staff’s Professional Development

WBT Systems

Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level. Consider all sources: associations, colleges and universities, industry vendors, for-profit organizations, and MOOCs. Attract new market segments. Pick an association website at random and read their About page.

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9 Ways to Increase Online Student Engagement

WBT Systems

An online course that merely provides information is no better than any other in today’s competitive lifelong learning market. To help them thrive in this new environment, give them an introduction to online learning, your association’s learning management system (LMS), and their online course. The post 9 Ways to Increase Online Student Engagement appeared first on WBT Systems. If you’ve taken a continuing education class, you’ve seen how students fade away over time.

Association Disruption: What’s your Educational Moonshot?

.orgCommunity

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. One of them looks within the school system and the other looks out at the world students live in. If necessary, learners could supplement your programs with college courses offered by MOOCs. This blog post was originally published on the Association Learning Blog by WBT Systems. How grand is your association’s vision for your educational programs?