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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Association Brain Food Weekly: 1.3.20

Reid All About it

Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. 4 on Price’s list: “Your ability to focus will determine your success.” Ann Gynn, Content Marketing Institute ). More info/register. Host: Smart Meetings.

Chicago 259
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A New Brand Image: How Businesses Move Forward

CMA Solutions

Whether you are selling a product or service, there tends to be a fundamental marketing challenge because everything is flat. Your brand image separates your business or organization from the competition—and that is huge because if every brand is the same, then you will only be able to compete on price—and that’s a race no one wants to win.

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Association Brain Food Weekly: 1.8.21

Reid All About it

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Building new norms. Jodi Harris, Content Marketing Institute ). Ann Handley ).

Las Vegas 370
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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Thu 1/21 at 12 p.m.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership. Chapter Benefits.

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Tesla, Auto Dealers Still Tangling Over Direct Sales

Associations Now

But a flare-up of the issue in New Jersey, where a state agency ruled last week that the company was violating state law by selling directly to consumers, is drawing new attention to the dispute. Well, I got news for him,” New Jersey Coalition of Automobile Retailers President Jim Appleton told The Verge.