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A New Brand Image: How Businesses Move Forward

CMA Solutions

Whether you are selling a product or service, there tends to be a fundamental marketing challenge because everything is flat. Your brand image separates your business or organization from the competition—and that is huge because if every brand is the same, then you will only be able to compete on price—and that’s a race no one wants to win.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership. Chapter Benefits.

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Association Brain Food Weekly: 1.8.21

Reid All About it

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Building new norms. Jodi Harris, Content Marketing Institute ). Ann Handley ).

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. New York – 19.5 New Jersey – 8.9 Harris, M.D., President, American Medical Association.

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. New York – 19.5 New Jersey – 8.9 Harris, M.D., President, American Medical Association.