Joint Membership: The “Special Sauce” for Chapter Relations
MARCH 22, 2017
A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership. Earlier this month, the New Jersey State Nurses Association decided to join a pilot program offered by the American Nurses Association, which offers a bundled deal.